Madagascar 2 in theaters today and a little surprise during the previews
Get the popcorn and Red Vines ready because I am gearing up to go see Madagascar 2 this weekend for two reasons, well three. The first is that my daughters loved the first one and I promised to take them. The second is that I am a huge fan of Ben, Chris and Jada. And the third is to see the Monsters vs. Aliens trailer during the previews; and believe it or not, the previews are always the best part of the movie-going experience for me. Not only does Monsters vs. Aliens has an awesome cast featuring the voices of Reese Witherspoon, Paul Rudd, Hugh Laurie (from House) and Seth Rogen (Superbad, Knocked Up and Kung Fu Panda); but it's also the first-ever animated movie using InTru3D technology.
So Michael, tell me .... what exactly is InTru3D technology?
I'm glad you asked. Back in July, Intel and DreamWorks Animation announced a strategic partnership aimed at redefining 3-D filmmaking technology. This alliance will take full advantage of Intel's visual computing products and DreamWorks Animation's expertise in content creation to revolutionize the in-theater entertainment experience.
Basically, Intel will provide DreamWorks Animation with the latest high-performance processing technologies (i.e. future chips with multiple processing cores); and Intel software geeks will help to optimize DreamWorks' applications, specifically for Intel processor. The result is that the DreamWorks animators will be equipped with new, state-of-the-art 3-D authoring tools to render higher quality images more quickly and modify them with greater ease.
See you at the movies.
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Comments
Nov 10 | Nattawat P. said:
Great work! It's nice to see Intel work with big animation company like Dreamworks. I can't wait to see the great movie from great company.
Nov 23 | Russ (Hillsboro Oregon) said:
UH? To me what you said isn't inside scoop, in fact it doesn't really say at all what it is? That's less than what is in most Press releases.. So What really is InTru3D? In Nerd Speak please.