Behind the Scenes Interview with DreamWorks CEO Jeffrey Katzenberg
Last year, Intel and DreamWorks Animation announced a strategic partnership aimed at redefining 3-D filmmaking technology. This alliance will take full advantage of Intel's visual computing products and DreamWorks Animation's expertise in content creation to revolutionize the in-theater entertainment experience; with Monsters Vs Aliens being the first of many animated films to use what's known as Intru3d technology.
Check out this behind the scenes interview with Jeffrey Katzenberg, CEO of DreamWorks who talks about the importance of the Intel and DreamWorks relationship; what's next for 3-D technology, the upcoming Super Bowl commercial and even showcases a pair of 3-D glasses.
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Comments
Jan 12 | Jaan said:
I don't know what is the big deal about Intru3d? Haven't 3D glasses been around for a hundred years? I just saw a red/blue 3D image on google made in 1871. Supposedly purple/orange glasses are supposed to be a great technological improvement over red/blue glasses. I don't see the 3D effect in the trailer for "MonstersVsAliens". Seems like a lot of hype!
Jan 22 | mike renna said:
Is there some place to actually see something with the glasses? Have to wait till the game? Could the perforations be any crappier? you spend all that money giving out the glasses, the store keeps them in sheets of 4 because they are so hard to seperate? And me and my kids wrecked ours trying to tear on the perforations. what a waste.
as for Jaan: these have different color film than the ones that have been around a long time. Not sure if it make the experience more vivid. We smudged the hell out of the lenses trying to seperate these glasses.
Jan 29 | Enrique said:
I was at CES and saw the demo w/ the glasses. It's not the same experience as the traditional 3D glasses .. much different and MORE real! I can't wait for the movie to come out. :)
Jan 29 | Michael Brito said:
@Jaan -- thank for your comment. It is much appreciated. Here is an excerpt from a PC MAG that explains Intru3d in more detail:
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Most of the 3D glasses people are used to wearing use a technology called anaglyph, which can create stereoscopic images from opposing colors – usually red and blue – that are slightly offset in order to create the illusion of depth. The problem is that any red and blue colors in the image get filtered, meaning that colors often have to be de-saturated to achieve a believable 3D image.
The new spots use a technology called "ColorCode," which will display a normal-looking 3D image when viewed without the glasses. However, the minute color offsets included in the image will translate into a 3D image when viewed with the glasses on.
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Article here: http://www.pcmag.com/article2/0,2817,2339777,00.asp
Here is another post that may help: http://blogs.intel.com/technology/2008/12/monsters_aliens_and_the_shift.php
@Mike -- Sorry to hear about the glasses. I will be sure to pass along this feedback to the appropriate people. Thanks for your participation.
Michael
Jan 29 | Nick Knupffer said:
Chaps,
To clear up confusion:
Intru3D is a set of rendering and animation tools developed by Intel and DreamWorks that deliver an outstanding 3D experience for animated movies. It is not a display technology - it can work with any (cinemas will use RealD, Dolby3D, IMAX3D, etc...).
The ads will use the colorcode3d technology because that is the best way to get 3D onto TV screens - hence why you need those glasses. But even this is not your Dad's 3D, these are NOT the old fashioned blue/red glasses. The effect is much better.
Making these animated films requires a lot of processing power, and the animators used to need to wait for the overnight render to complete before seeing their work. With Intru3D and Intel microprocessors the animators can see their work in real time!
So when you go and see the movie on the 27th of March remember this: Behind that great 3D experience is an Intel microprocessor.
IntelNick
Jan 30 | Doug said:
Is there some place other than Europe to buy the nice glasses? Also, I hope they will be less $$ than the site indicated at Color-Code. While the cardboard glasses work, they are not that comfortable.
To Mike R. .... try using scissors..... as indicated on the sheets.
Feb 01 | eugene said:
I have glasses. But I missed commercial during Super Bowl, because its no exact time to see. Where I can see example of this new color separation system. Any video to see in 3D on computer ?
Feb 02 | unknown said:
Try the following url to test your glasses:
http://www.youtube.com/watch?v=v_cB5q-wpAc
Apr 19 | Daniel Morales said:
I live here in Puerto Rico, and our theaters seem to be stuck in "The Stone Age"!!!, no 3D movies here that I know of!, really suxx!, and no digital either, they still use film roll!