Did You Catch the 3D Super Bowl Commercials?

Comments

Feb 02  |  Anthos said:

Finally... real 3D at home!

Feb 02  |  Gary Priester said:

Interesting variation on the red and cyan anaglyph glasses. I was expecting polarized lenses. The color is better and oddly not as effected by the blue lens as I would have expected. The paper glasses are a real bother, however.

Feb 02  |  Kari Aakre said:

Gary -- appreciate the comment and your feedback. I'll be sure to pass it on to the team.

Feb 02  |  Chester Curtis said:

I found that because the blue (right eye) is so much dimmer than the left, that the brain can shut off the right eye. This may be a problem for people with dominant left eye (me) and not so for dominant right eye viewers. I think if my right eye "tracking" was more effective (higher luminance and acuity), the 3D effect would have been better. Our eyes are very sensitive to green, maybe glasses with green on right and anti-green on the left would work better?

Feb 02  |  Becky Emmett said:

I loved the SoBe commercial and think they did a great job w/ the 3D effects. I wonder if Monsters Vs. Aliens will use the paper glasses in theater or the 'sunglasses' style. I'm hoping for the latter. Either way, it was so fun to have everyone wearing 3D glasses at home watching the game.

Feb 02  |  Darren Harrington said:

The 3D presentation was VERY BAD. No better than other forms of colored glasses. I like the commercials. I will gladly spend money to watch modern 3D movies when I can download watch on my 3D Ready TV in full color and resolution. If this is what Intel or Dreamworks is going to send out for people to purchase. Forget it!

Feb 02  |  don olson said:

Both the Super Bowl commercials and the 3D version of Chuck were very disappointing. The glasses were much more annoying than others I've used at 3D movies in the past. I felt like the blue lens was too dark to even see through. Although I did see a 3D effect from time to time it was a very modest effect. I took the glasses off after a very few minutes, the show looked much better in 2D. I was especially disappointed as the hype for this effect made me believe I was in for a treat. Better luck next time.

Feb 02  |  randy said:

My brother & I tried using the 3d glasses , to no avail.
WE TRIED EVERYTHING ! AND were NOT STUPID. Light, no light.HD,SD.Etc.
What the heck are we doing wrong.

Chuck didn't work either. Help......Randy

Feb 02  |  Kari Aakre said:

Don -- Sorry you didn't have a good experience. I'm watching Chuck now (on the West Coast) and find that its much better with the 3D glasses on versus watching in 2D. I'll pass on your feedback, though.

Randy -- I'll check with the team here at Intel to see if they have any idea why you're experiencing the issues. As I mentioned above, I'm watching right now (actually on a commerical break at the moment) and it looks great with the 3D glasses on. Not everything pops out at me, but I can see a difference between watching with and without the glasses.

Feb 02  |  joe schmoe said:

randy--- for me i had to adjust how i'm focusing to see the 3D effect. kinda like those posters that used to be so popular that had a hidden image that you practically had to cross your eyes to see. hope this helps

Feb 02  |  Joel said:

I also struggled being left eye dominant. The other thing I felt was the coloring was skewed whites were no longer white. For the few times there were 3d moments it did not make it worth the eye fatique. I ended up watching the last 20 minutes or so with the glasses off.

Feb 03  |  Mike Lowe said:

I too was very disappointed. After buying the 3D DVD of Journey To The Center of the Earth and not liking the affects, I thought this would be better. A few years back they had a 3D show or commercial that used smoke colored lenses and it was much better.

Feb 03  |  Topher said:

This new 3D technology is worse than the old stuff! At least with Jaws 3 I could watch with the glasses on. I took the glasses off 5 minutes into Chuck. Very disappointed. Did you guys test this stuff or just rush it to market? Better luck next time intel/Dreamworks.

Feb 03  |  Alex said:

I watched the 3D festivities with a group of 10+ and not one person found it to be worthwhile. I agree about the dominant eye issue as well as I am right eye dominant and could barely tell that anything was in 3D. I was really disappointed after I had made so much hype about the glasses blatently displaying Intel on the front.

Feb 03  |  Kari Aakre said:

All –There is a lot of buzz right now around the 3D Super Bowl “Monsters vs. Aliens” trailer, the “Chuck” episode and the 3D glasses – people definitely seem to be talking about it, whether they loved it or hated it. We appreciate the feedback.

The intention of the 3D Super Bowl ads and the “Chuck” episode was to get people excited and talking about 3D technology in advance of the release of DreamWorks' “Monsters vs. Aliens” in theaters on March 27. That’s where you’ll get the premium 3D experience! The movie was conceived and authored using state of the art Intel InTru 3D (www.intru3d.com), which delivers a more immersive story and an incredible visual experience. The digital projection technology in theaters now allows a synchronized way to experience 3D without the eye strain and fatigue that was a problem with the old 3D technologies.

The “Monsters vs. Aliens” 3D trailer, the SoBe Lifewater 3D advertisement and the special 3D episode of “Chuck” all used an emerging technology, ColorCode 3D, to create a new way to view 3D in the home. It is a significant advancement over traditional 3D technology that has been available in the home and it’s the best that can be done on standard TVs today. But -- it’s also not the same technology used in the theaters.

Check out the “Monsters vs. Aliens” movie when it comes to theaters in March and let us know what you think. I think you’ll see a dramatic difference from what you saw on TV, as well as what you may have seen in 3D movies of the past.

Feb 03  |  Richard said:

It was really only marginally better than the red/blue style of 3D, but nowheres near the quality of the polarized lens style commonly used in theaters. Might be good for television applications, but I would feel ripped off in a theater. It doesn't seem like much of an advancement in 3D technology, if you ask me.

Feb 03  |  Kiesha said:

I loved the Sobe commercial during the superbowl! The 3D really popped!

I got to check out a 3D preview of Monsters VS. Aliens @ CES using the "sun-glass" style 3D glasses. Those are the same type of glasses we get to use while watching the movie in the theater. It will be cool to get the full 3D experience.

http://www.flickr.com/photos/intelphotos/3180950288/in/set-72157607107123564/

Feb 03  |  Annie said:

I wasn't able to grab any glasses, but I was surprised to hear that the Sobe commercial was in 3D -- without glasses, it didn't appear distorted at all. If I remember correctly, other 3D experiences were all 3D or nothing... Kinda cool.

Feb 03  |  Jerry said:

25 cities missed your commercials thanks to problems with a satellite provider, the "Country Cable" company based in Northern Idaho, and KHQ. (NBC affiliate in Spokane, Washington) Instead, a Canadian affiliate was shown without the commercials you paid so much to present. Check it out, somebody cost you guys a lot of money.

Feb 04  |  Denise said:

We all had 3D glasses at my house and ooo’d and ahhh’d at the 3D pops peppered through the Monsters vs. Aliens trailer. The SoBe commercial was equally engaging. It’s been a long time since I’ve seen anything 3D so this was a nice change. The glasses were free, easily available and worked fine for all of us.

Feb 04  |  Kim said:

I enjoyed viewing both the Monsters vs Aliens trailer and the SoBe commercial. Both provided 3D effects and it was nice to catch a glimpse of the Monsters vs Aliens movie. I thought the SoBe commercial was kind of bizzare but I enjoyed seeing lots of 3D effects in their ad. Looking forward to seeing more as this new wave of 3D evlolves.

Feb 05  |  Fred said:

Actually,the stills from "Chuck" that are here and there on the Internet are much easier to view with the glasses than either "Chuck" or the Super Bowl commercials,and have a much more pronounced 3D effect."Chuck",especially,was disappointing.I was thinking that I was in store for some awesome 21st century breakthrough,and all I got was some barely there,not worth the effort,3D effects.The blue is way too dark for television viewing.I found it the major hindrance to my ability to see the 3D effect.

I'm not giving up on you guys.I just don't think you've worked out all the bugs yet,and I do realize that each individual's experience with this sort of viewing technology is unique.

Feb 08  |  Melissa said:

I too did not have a good experience. I was expecting more and I have a dominant eye so it looks really blue to me from one eye. I ended up not wanting to keep the glasses on for very long, in fact I removed it after 5 minutes of viewing.

Intel, why aren't you guys looking into newer/better glasses like other people out there? I was at Ces this year and I saw nVidia with some really slick 3d glasses in their area and I didn't get a headache at all. I think there were called 3d Vision or Geforce 3D. I'm not sure. Those didn't mess up my eyes at all.

Feb 09  |  Kari Aakre said:

Melissa -- Thanks for your question. Intel is not and does not intend to work on 3D glasses technology. The purpose of free 3D glasses distributed for the Super Bowl commercials and Chuck episode was to help spark interest and conversation about 3D leading before the opening of DreamWorks' "Monsters vs. Aliens" movie at the end of March. That’s where you’ll get the premium 3D experience. The movie was made using Intel InTru 3D technology(www.intru3d.com), which delivers a more immersive story and an incredible visual experience. The digital projection technology in theaters now allows a synchronized way to experience 3D without the eye strain and fatigue that was a problem with the old 3D technologies. And... there will be different 3D glasses available for the movie in the theaters -- ones that look more like sunglasses.

Feb 11  |  Mo said:

I would have enjoyed it more if my right eye wasn't dominant. Further more with the glasses on the colors looked aweful. I agree with the majority in this post. Polarized glasses/3d technology do work better. 3D hype got my attention but it was overall a disappointing experience.

Apr 30  |  Christopher said:

i missed the glasses when they were first offered but i DVRed the 3-D Chuck episode and just received 4 pairs from a seller on eBay. i tried watching it but red/blue 3D didn't work for left eye dominant people and neither does amber/blue. i guess we're doomed. it is a right-handed world after all. i don't know if the polarized type works for us or not. i've never seen them in action. i wonder how many of us there are?

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