Sponsors of Tomorrow: Just another tagline?
Clever tagline indeed; but it means much more to me personally. I joined Intel over a year ago and I can genuinely say that my experience here has been fantastic. I have worked with the most amazing, smart, cool and quirky people within the walls here at 2200 Mission College Blvd in Santa Clara <--- this is where I sit in case you want to send fan mail. : POkay, seriously, in my mind, this new ad campaign, Sponsors of Tomorrow not only celebrates the people behind the Intel brand, but it communicates to every day people who we are, what we do and how it affects our tomorrow. Over the last 40 years or so -- way before my time - Intel has developed some really cool technologies that affect the lives of many, including mine; from cool gadgets like MIDs and Netbooks that allow me to update my Twitter status wherever I go to technologies like WiMAX that are transforming entire cities into wireless hot spots. If you know anything about me; you will know that my entire life is defined by "being connected" all the time and for that, I thank my all of my awesome co-workers and others in the industry for making that happen.
Okay, enough about me. I would encourage you to check out the Sponsors of Tomorrow website. It is filled with some amazing facts about Intel, quizzes and I am sure you will have a blast. You can also check out what Intel employees are doing online by visiting our activity feed.
Or, if you have some free time while browsing the Internet at work, stick around and check out the below videos that will be airing on television next week. Yes, these are actors and not real Intel employees. We're too busy for Hollywood; and besides, you still have me and the crew here; and several others you still haven't met. We're nice and we don't bite ... well, at least I don't. There is, however, an area on the site to learn more about our very own "Rockstars" by clicking on See Our videos. I hope you enjoy.
Like what I have to say? You can follow me on Twitter or subscribe to our blog to stay in touch with the latest and greatest of our new ad campaign.
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Comments
May 06 | jamie h. said:
way to be transparent about the actors. :)
I went to the site and i love it. Very interactive and digg the "sponsors of tomorrow" naming.
great job Intel.
May 06 | Gaurav said:
great post! great site andd I agree with Jamie. Sponsors of tomorrow is such a great tag line.
May 06 | Randy said:
I saw this #tomorrow tag all over twitter today. I am glad I did some research and found this site and also the main site.
I am really impressed with the level of humanity associated with this campaign. I wish more companies would follow the same approach. Great job.
May 07 | techmeme mama said:
Wonderfully written article. Sponsors of Tomorrow is such a great concept.
May 07 | Melody said:
I can't wait to see the next video. They're Smart & Fun :)
Hope this campaign will rock just like the "Intel Inside"
May 07 | aaron st. said:
All I have to say is "wow". I am super impressed with the level personality, conviction and authenticity associated with this campaign.
I am equally impressed with the aggregation feed you have here. Upon further review, it looks like only Intel employees are featured. I think that is awesome but would love for you guys to have it more open so guys like me can participate in your celebration.
For a fortune 500 company, you guys are way ahead of the game. Congrats to you and your "co-workers" who are making this happen and thank you for bringing this level of community building to a marketing campaign.
May 07 | this is tight! said:
why couldn't this be my idea! Intel you got it goin on!!!!This campaign is off the cheese snacks!
May 07 | Jim Tobin at Ignite Social Media said:
All taglines are just words until you wrap the context around them. And this could've been really trite, but it's not. It's great. Two reasons:
1) Intel's earned the right to say it, so it's credible; and
2) Because those TV spots are absolutely brilliant. Wow. Really love Rockstars in particular.
Nice!
May 07 | Ray Hartjen said:
Cool stuff, Michael, as usual. Nice vids. Wish I had thought of it first :). Rock on, rockstar!