Did You See It? Intel Featured on the Tonight Show!
posted by Kiesha Cochrane on June 26, 2009
Did you see it?! I stayed up way past my bedtime last night to watch The Tonight Show with Conan O'Brien. Why? Because as part of a new
sponsorship deal, Intel and the "Sponsors of Tomorrow" campaign will be woven into on-air and online components of Conan's new show!
To kick off the sponsorship, Conan showed up in Reno NV to film at the Intel International Science and Engineering Fair. I was lucky enough to be in Reno and check out the filming live! Conan spent hours wading through the enormous show floor interviewing students and learning more about their projects:
There were moments where Conan seemed truly awe-struck by the genius of the teens he was interviewing, and it's very apparent in last nights clip :) Conan also took some time to interview Craig Barrett:
The footage from Intel ISEF debuted during last night's show and I must say it was a very funny clip!
As some of you may know, Conan is no stranger to Intel. Back in 2007 a similar sponsorship brought Conan to Santa Clara headquarters resulting in a handful of hilarious clips highlighting Intel's one of a kind personality!
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Comments
Jun 29 | Becky Emmett said:
I watched it live too and was excited to see Intel receive so much play. I realize it's a sponsorship but you can tell by the enthusiasm that there is more to it.