Intel Joins 1,200 Women Bloggers, Showcases Latest Mobile Technology at BlogHer'09

With three of my colleagues, I recently joined over 1,200 other women bloggers (and a few men!) in Chicago at the third annual BlogHer'09 conference. [BlogHer](www.blogher.com) is a women's blog network of 15,000 blogs covering a wide variety of topics that are important to women. Their annual conference brings women from their network together to build relationships and learn about the latest social media tools and how to apply them. Intel shared and exchanged ideas with many smart women who love technology and showed some cool new mobile technology that can enable them to more quickly and easily perform tasks that are important to bloggers, like uploading and editing videos and photos, as well as multitasking at home and on the road. Attendees had the chance to win a new[ Acer Aspire Timeline ](www.acer.com/timeline/)laptop - congratulations [Virginia DeBolt](http://www.blogher.com/blog/virginia-debolt) and Alyssa Francis of [Kingdom First Mom](www.kingdomfirstmom.com). At the Intel booth in the "GeekLab" people could also learn more about the latest mobile tools, including: - [The Intel Classmate PC ](www.classmatepc.com) - The new [Acer Aspire Timeline Series laptop ](www.acer.com/timeline) powered by Intel [Centrino 2 technology ](http://www.intel.com/products/centrino/index.htm)and latest [Apple MacBook Air laptop ](http://www.apple.com/macbookair/?cid=OAS-US-DOMAINS-macbookair.com) - The latest Mobile Internet devices powered by the [Intel Atom processor ](http://www.intel.com/technology/atom/) from [UMid, BenQ and ViLiv ](www.dynamism.com) - Netbooks from [Lenovo](http://shop.lenovo.com/SEUILibrary/controller/e/na/LenovoPortal/en_US/catalog.workflow:CompareByNeed?current-category-id=653343E0DE54435882FABC3CE1BC569A) and [Dell ](http://www.dell.com/home/laptops) You may be interested to know that women: - Use Facebook more than men (64% of users are female) - Interact with social networks (65%) and text message (56%) more than traditional news sites (51%) - Tech/gadgets is the second most popular topic after politics/news that women seek info about on blogs and social networks Many women are lovers and users of tech gadgets, but this fact has often been overlooked - until recently - [see Nielsen's report on "power moms."](www.nielsen-online.com/emc/powermoms/power_moms_pack.ppt) The [Wall Street Journal ](http://blogs.wsj.com/digits/2009/07/20/mommy-bloggers-debate-a-pr-blackout/) and [c/net ](http://news.cnet.com/8301-13577_3-10286329-36.html?tag=mncol) - among others - have been talking about the rising power of female bloggers in influencing the opinions and purchase habits of their loyal women readers. Intel Fellow, Genevieve Bell, see video [here](http://technologyatintel.blip.tv/file/2328334/), recently spoke at the [Intel "Upgrade Your Life" women's blogger event ](http://blog.ogilvypr.com/2009/06/intel-upgrade-your-life/)and talked about the important - yet often forgotten - role that women have always played throughout history in creating and using technology. Genevieve discussed how from country to country women continually tell her that they aren't interested in fiddling with complicated computing devices. They want things simple, to work out of the box and provide high performance. You could say, in fact, that women are tougher purveyors of technology products than men. So, as we come back from BlogHer '09, we celebrate the role that Intel technology continues to play in making women's lives better and easier, embrace the input we received from the women bloggers we met and look forward to applying what we learned from some of the industry's smartest women bloggers.

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Comments

Aug 06  |  gps maps said:

well i think this is really a big step specially for womens.And your stats on facebook and tech related stuff for women in this post is quite good

Aug 07  |  Emily Goligoski said:

It's interesting to see the breakdown of social net and digital tool usage by women compared to traditional media consumption. And I'm fan of the Acer and henna combination.

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