Manic Mommies Creators, Erin Kane and Kristin Brandt
Manic Mommies creators Erin and Kristin (@emkprgal and @kristinsb) are the epicenter of an online community of moms who come together (virtually) to talk, commiserate, get advice and share knowledge about juggling careers, children, husbands, and housework.
The key feature is their weekly podcast, which is seriously funny and entertaining, like you’re having a conversation with a close friend. In their spare time (what’s that?) they write the tech blog for RealSimple, and Erin is a member of the Intel Insider social media advisory panel.
This year for the third time they held their annual “Escape” conference for their community. Intel was lucky enough to participate and talk to these women about social media — ” TEXTS, TAGS & TWEETS, OH MY: DEMYSTIFYING ONLINE SOCIAL TOOLS FOR PROFESSIONAL & PERSONAL GAIN.”
The power of online communities really came to life for me at this conference. You listen to some podcasts, make some comments, join the community. Pretty soon, you and “Sally” are exchanging emails. Then “Trish” asks you to be her friend on Facebook. Also of a sudden, you have a group of online friends who you’ve never met. The online relationship comes first and foremost before the opportunity to meet in person arises via “Escape.”
Now this audience isn’t a bunch of black clad, 20 something, San Francisco livin, social media “gurus.” These are “Walmart” moms from all over the country. It shouldn’t really surprise me that women would use technology to enhance their lives.
After all women love tech tools that make their lives simplier, easier and more fun. And what could be more fun than building friendships with a group of women with similar interests who just happen to live miles away but can seem so close through sites like Manic Mommies.