Marcia Hansen

ADFEST 2012 names Intel's Museum of Me ‘Best of Social Media’

museum of me

The Intel and agency team behind last year’s Museum of Me could be excused for feeling a little ‘Sally Field at the Oscars’ right now. Their work was just named ‘Best in show: cyber category’, ‘Best use of social media’ and ‘Best use of interactive video” at the prestigious Asia Pacific Advertising Festival, aka ADFEST 2012.

The Intel team on both campaigns were Jayant Murty, Asia Pacific director of brand strategy and integrated marketing, and Stephanie Gan, Asia Pacific manager of advertising and digital programs manager. The agency for Museum of Me was Projector Inc, based in Japan.

This award is the latest industry accolade for a site that Mashable labelled ‘A Must Try’ and FWA [Favourite Website Awards] made its Site of the Day, Month and Year.

More importantly, the Museum of Me (which in practice is less about you and more about your family, friends and the things you like) struck a chord with everyday people. Launched last June, the site has had a amazing 5 million visitors to-date and continues to draw in crowds.

If you’d like to know more about how the Museum of Me was made, take a look at The Making of the Museum of Me from our sister site Intel Free Press. And if you haven’t visited the Museum of Me recently, take a look–the exhibition changes as often as you do.

PS: Intel’s innovative YouTube thriller, The Escape, also scored a Bronze award in the ‘Best use of on-line video’ category. The agency on this project was Tribal DDB, based in Hong Kong.

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Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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