This is a featured guest post by Intel Generation Y intern; Vishakha Gupta
This past week I have been doing some research on Generation Y. Who are these people you might ask? They have been described as entitled, tech savvy, family centric, achievement-oriented, team oriented, and attention craving. These are the people who grew up with internet, smartphones, ipods, and basically have had access to information, free information I might add, at their fingertips for nearly their entire life. So, why should we care, you ask?
Today, these young adults are beginning to enter the workforce; and also quickly becoming the next generation of major consumers. This means that several companies will now have to figure out how to appeal to this hard-to-please generation.
A Google® search on how to market to this generation will give you a list of their demands:
- cheap cost
- high quality
- fast service
- an experience
As a person of Generation Y myself, I have to say this list is pretty accurate. Look out world here comes a generation that’s going to keep everyone on their toes!
So how will Intel® appeal to this generation?
Intel has launched Intel Insider™, a technology that enables people to watch high resolution, new movies, on their laptops and TVs, this technology already meets the generations’ demands. For example, the ability to watch a 1080p resolution movie is already meeting a standard of high quality. Additionally the convenience of being able to rent or buy movies from a PC, which, by the way, is where most of this generation watches their content, and then being able to beam them wirelessly to their TV screen is both a fast service and an experience
Click to learn more about Intel Insider™.
In the upcoming weeks the Intel Insider™ team will be looking at such things as:
- The movie watching preferences of the generation
- What this generation wants in the devices on which they watch media
- Conducting surveys and focus groups
The team wants to dig deep into what makes this generation tick, and make sure that Intel Insider™ technology meets their high standards! Check out this video to see the latest on Intel Insider™.