Alison Wesley is part of the consumer media relations team at Intel, responsible for the company’s consumer PR outreach in Intel’s Global Communications Group. She’s worked in communications for over 17 years, covering a variety of consumer technologies, including spending eight years at Intel Corporation in Asia pacific and the U.S. Most recently, she has focused on Intel’s efforts around innovation and how technology is changing the lives of consumers today and into the future. She also oversees the Intel Advisors program (formerly the Intel Insiders program), an award-winning program that helps Intel to gather immediate advice and better engage authentically with consumers through the networks of 10 external social media influencers and near dozen of the now three-year-old program’s alumni. These Advisors make up some of the most popular and followed consumer-targeted social media names today.