Jessica Hansen

Can we tempt you with an Ultrabook™?

The following blog entry is posted on behalf of Paul McKeon, Intel’s Asia Pacific Regional PR Manager.


What would you do for an Ultrabook™? That’s the question we’re asking in Ultrabook™ Temptations, a series of six light-hearted social experiments filmed in Australia, Indonesia and Thailand and launched online today.

Would you scour Australia’s iconic Bondi beach for an Ultrabook buried in the sand (I bet you’re saying ‘pony up the airfare and I’m there!’)? How about ride an escalator up and down all day in Bangkok or compete to be the most excited person in Indonesia?


Sleek and stylish, Ultrabook devices are a new category of computers inspired by Intel. The six experiments—filmed in Australia, Indonesia and Thailand in February and March—set out to encourage people to go a little beyond their everyday comfort zone to earn one.

“People are drawn to Ultrabook devices. When you see one, you just want one,” said Claudine Pache, our digital marketing manager for Intel Australia and New Zealand. “We created ‘Ultrabook Temptations to see just how far people would go to get their hands on an Ultrabook.”

Jayant Murty, Intel’s Asia Pacific director of brand strategy and integrated marketing said, “Sometimes product stories are best told by users. We hope that seeing the videos will prompt people to ask about Ultrabook devices at their local computer store.”

The Ultrabook Temptations series follows last month’s successful Ultrabook™ Pop-Up Theater by Intel, a series which received one million views in its first week.

The Ultrabook Temptations series can be seen at, and Ultrabook Pop-Up Theater is at

Like Ultrabook Temptations? You can pin to Pinterest here: Ultrabook™ Temptations.

Jessica Hansen

About Jessica Hansen

Jessica Hansen joined Intel Sept. 2010 as part of the consumer media relations team within Intel’s Global Communications Group. Jessica is responsible for increasing awareness and preference for Intel and its consumer products, particularly in the area of mobility. She utilizes a variety of offline, online and social media tools to expand the reach of Intel’s consumer messages, connecting Intel to major consumer trends. Prior to joining the Intel team, Jessica served as an agency account lead working with clients in a variety of industries including a focus on technology for a few national and international brands.

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