Eva Levin

CES – Ultrabook Tree, Intel Tablets, Smartphones….oh my!

Today, the biggest techfest kicked off, the Consumer Electronics Show in Las Vegas, NV and Intel boasted unveiled an “Interactive Intel  Ultrabook™ Tree.”

What is that?

It is a 18-foot tall interactive touch tree with a canopy of 176 Ultrabook devices, it soars above Intel’s “digital park ecosystem” – themed booth that invites visitors to create their own convertible Ultrabook blooms. People can add their unique blooms to the canopy composition via a touchscreen-enabled app featured on one of five convertible Ultrabook devices at the base of the tree.

Visitors create their blossoms on the Ultrabook convertible’s touchscreen and then launch their unique bloom via a drag-and-release function up the trunk into the canopy. As their creation travels up the trunk, LED lights illuminate its journey before it blooms into view and ripples across the canopy of all 176 Ultrabook devices t hat hang like tree leaves on the branches of the Touch Tree.

The first ever interactive Touch Tree at CES, the installation represents the transformative, personal and inspiring nature of technology in our lives. It visualizes Intel’s research into how to create personalized technology features and experiences within a collective setting and is a representation of the interconnected mobile world that we create together. The Intel Ultrabook Touch Tree illustrates how simple interactions have the ability to create richer and fuller experiences using both visual and tactical methods of communication.

Smartphones and Intel Tablets

Intel unveiled a new low-power Atom™ processor-based platform and smartphone reference design, targeted at the value smartphone market segment, which industry sources predict could reach 500 million units by 2015. Customers announcing support for the platform include Acer*, Lava International* and Safaricom*.

The new platform brings Intel’s classic product strengths to this fast-growing smartphone market segment, including impressive performance for quick Web browsing, and a great multimedia and Android1 applications experience.

“The addition of the low-power Atom platform enables Intel to address new market segments and further rounds out our expanding portfolio of smartphone offerings,” said Mike Bell, vice president and general manager of the Mobile and Communications Group. “We believe the experience that comes with Intel Inside will be a welcomed choice by first-time buyers in emerging markets, as well as with our customers who can deploy more cost-conscious devices without sacrificing device performance or user experience.”

Intel’s booth shows a wide range of tablet designs based on the Atom Processor Z2760 running Windows2 8 now on shelves and online from OEMs such as Acer*, ASUS*, Dell*, Fujitsu*, HP*, Lenovo*, LG* and Samsung*. More tablet designs are scheduled to ship over the coming weeks. Enabling a mobile, connected and full Windows2* 8 experience, the Atom platform boasts all-day battery life and is more power-efficient than competitive offerings.

#CES, #IntelTablets, @Intel, #lookinside

Eva Levin

About Eva Levin

Eva Rodriguez Levin has worked at Intel for over 15 years, her passion lies with managing projects, people, the creative side and product launches. She has worked in several different positions including trade show and events, executive speakership program, PR, consumer product marketing, corporate diversity and web marketing. Currently Eva works on the Intel Digital Marketing team managing the consumer campaigns, gaming and managing the editorial calendar for the Inside Scoop blog. Eva holds a Journalism degree from the University of Oregon. In her spare time she likes to root for her University of Oregon Ducks, exercise, cook and enjoy family time.

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