Kevin E. Patterson

Festival of Ideas: SEATAC to NYC and Back (to the Future)

Corporate visions for the future require the “impersonal logic” cited by Andy Grove in his book, “Only the Paranoid Survive.” It was this impersonal logic that allowed Intel to recognize an inflection point and shift its core business to microprocessors.

Today, Intel futurists envision a compute continuum where computing exists in literally everything, from cars to coffee mugs. It means blowing up old paradigms.

That continuum was on display this weekend at Intel’s first-ever TechFest.

I wasn’t at TechFest, but I did observe a similar narrative thread on the other coast this past weekend during my visit to the Festival of Ideas for the New City in NYC’s lower east side.

The festival featured everything from urban gardening to parkour demonstrations, digital art installations, as well as the Audi Urban Future Initiative. I took away a big sense of compute continuum and impersonal logic on display at the latter, where the corporate sponsor was promoting visions of smaller cars, driverless cars, carpooling and “travelbelts” where the roadway itself and not the car is moving. One of the contributing architects, Jurgen Mayer H., forsees a fundamental change to the automobile, “driving machine will become a machine for viewing and perceiving.” On display were concepts of in-vehicle infotainment (IVI), the windshield becoming your touchscreen monitor. Underlying the cool comps and dioramas, however, was a paradigm shift, at least for Audi, from the old automaker adage, “big cars, big money.”

Another contributing architect, Alison Brooks, envisions a “21st-century mobility culture of convergence” driven by compact cars, smart phones, and integrated digital technologies using clean energy on a community network.

Both Festival of Ideas and recent Intel-sponsored “community” projects in the USA, like IdeaJam and the Tomorrow Project , which launched late April in SEATAC, envision a future that is networked, inclusive, and participatory.

You may not drive your car the same way tomorrow, but you’re not just along for the ride as we shape the paradigm shift together.

To learn more and see the conversation at Festival of Ideas for the New City on Twitter at @IdeasNYC .

Kevin E. Patterson

About Kevin E. Patterson

Kevin is a consumer campaign manager in Intel Americas, creating integrated marketing programs for technologies beyond the PC and for techsetter audiences. His campaigns have included broadcast TV, digital signage, and online media. In his 12 years with Intel he has been an enterprise campaign manager, founding an IT community with members in over 160 countries. That community is now known as the Intel IT Center, which earned him an Intel Marketing Excellence Award. He also co-created/piloted a measurement for online advertising which earned a 2011 ARF Ogilvy Award, also now deployed globally. Previously, he worked at marketing agencies for clients such as The World Bank, Lexus, GE, and Ford. He has a Master's Degree in English Lit and is a comic book geek.

2 Responses to Festival of Ideas: SEATAC to NYC and Back (to the Future)

  1. mark13827 says:

    I love INTEL, but I hate the fact that a lowley “old man” (40!–the youngsters think I’m old) Can’t keep up with the technology and can’t make my friends and family UNDERSTAND the tech-knowledge REQUIREMENTS of today!

  2. Kevin E. Patterson says:

    Mark, fortysomethings have A LOT to offer newbies … just ask any fortysomething IT guy. I think the fact that you’re here reading up on the future in technology indicates that you’re keeping up. Intel.com has a lot of interactive guides to help you or friends/family through PC features or the latest in technology trends like 4G wireless. We also have futurists who contribute to intel.com and look at the farflung future, like Brian David Johnson or Genevieve Bell, who I especially enjoy reading about what projects they’re working on. Intel also invests in getting the next generation interested in tech-knowldge/math/science like the Intel International Science and Engineering Fair. If you have a specific area of technology you’d like to keep up on I can give you a few more ideas for further investigation. Then you can pass the knowledge on to friends and family. Thanks for reading and responding to my blog! Tech literacy is important and as an Intel employee, I can say it’s a lifetime of learning.

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