Corporate visions for the future require the “impersonal logic” cited by Andy Grove in his book, “Only the Paranoid Survive.” It was this impersonal logic that allowed Intel to recognize an inflection point and shift its core business to microprocessors.
Today, Intel futurists envision a compute continuum where computing exists in literally everything, from cars to coffee mugs. It means blowing up old paradigms.
That continuum was on display this weekend at Intel’s first-ever TechFest.
I wasn’t at TechFest, but I did observe a similar narrative thread on the other coast this past weekend during my visit to the Festival of Ideas for the New City in NYC’s lower east side.
The festival featured everything from urban gardening to parkour demonstrations, digital art installations, as well as the Audi Urban Future Initiative. I took away a big sense of compute continuum and impersonal logic on display at the latter, where the corporate sponsor was promoting visions of smaller cars, driverless cars, carpooling and “travelbelts” where the roadway itself and not the car is moving. One of the contributing architects, Jurgen Mayer H., forsees a fundamental change to the automobile, “driving machine will become a machine for viewing and perceiving.” On display were concepts of in-vehicle infotainment (IVI), the windshield becoming your touchscreen monitor. Underlying the cool comps and dioramas, however, was a paradigm shift, at least for Audi, from the old automaker adage, “big cars, big money.”
Another contributing architect, Alison Brooks, envisions a “21st-century mobility culture of convergence” driven by compact cars, smart phones, and integrated digital technologies using clean energy on a community network.
Both Festival of Ideas and recent Intel-sponsored “community” projects in the USA, like IdeaJam and the Tomorrow Project , which launched late April in SEATAC, envision a future that is networked, inclusive, and participatory.
You may not drive your car the same way tomorrow, but you’re not just along for the ride as we shape the paradigm shift together.
To learn more and see the conversation at Festival of Ideas for the New City on Twitter at @IdeasNYC .