Bryan Rhoads

Google TV? Smart TV? Internet TV? (Spoiler Alert!)

Google TV is smart TV. Smart TV has Intel Inside.

There’s a lot of confusion out there. Smart TV is a new digital home category that you’ll soon see at your local Best Buy or consumer electronics store from manufacturers like Sony or Logitech. Google TV is much of the interface. Smart TV is the platform.
flashmatic2.jpg  All powered by Intel Atom.

Dear TV, you’ve come a long way since Flash-matic Tuning. Smart TV is combined TV, Internet, social web and personal content like videos, pictures, music, etc…

Now this is where I get excited… Some if this we’re still working on in the Labs and some will be out w/ the first products this Fall. But here’s some of the vision of your ‘Screen Future”.

Imagine the possibilities:

  • Interaction – Think: voice, gesture, touch.
  • TV Apps – Think: Facebook, gaming, news, iMDB, VOD, or simply the next BIG thing
    Social TV – Think: watching a game; video call with friends; fantasy stats for each person. More? Now tie in auto-generated video highlights for your teams/players. (This one isn’t a reality yet, but the guys in the lab love to talk about it).
  • Voice Search across broadcast, broadband, cable, DVR, personal content.
  • Visual, multi-video previews of ‘What’s On’ (broadcast, cable channels and online video (YouTube, Hulu)
  • Gaming – no gaming console? No problem.
  • Intel Wireless Display (WiDi) – wirelessly share laptop to your smart HDTV. Or your music collection, or your pictures, videos of the kids…

Here’s a smart TV (Google TV) demo from the Intel Developer Forum, featuring LeVar Burton (Star Trek’s Geordi La Forge! – OMG)


Is that Ian Thomas behind him?

Bryan Rhoads

About Bryan Rhoads

Founding member of the Intel Social Media Center of Excellence. Global social media manager for our consumer audiences and brands. I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix. I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems. Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few. Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.

7 Responses to Google TV? Smart TV? Internet TV? (Spoiler Alert!)

  1. innovate says:

    At the very first sight, it looks like a LCD wide screen more than TV. I love the name “Smart TV” (like smart phone) more than “Internet TV” (it seems a little bit odd, right?)