Don Bowden

Intel Extreme Masters is Coming to SAP Center in San Jose

Intel Extreme Masters and ESL are bringing the worlds best League of Legends and StarCraft II: Heart of the Swarm players to San Jose’s SAP Center December 6th and 7th. Never before have we held an IEM Tournament at a venue this large, this is going to be EPIC!

This is our ninth season of  IEM and we’ve taken this event all over the world, Europe, South America, China, Singapore and I’m really excited to have this event in my home town and so close to Intel headquarters. This is going to give my family, Intel employees and their families, and the entire San Francisco Bay Area a chance to experience the excitement of Intel Extreme Masters in person as opposed to just reading about them in my blog and the Intel Extreme Masters website.

When we started this sponsorship in 2006 it was an investment with the hope that gaming would some day reach the size it is today,” says George Woo, Event and Sponsorship Programs Manager at Intel. “It feels fantastic to see it pay off and to be able to showcase Intel Extreme Masters on this scale so close to our headquarters in Santa Clara.

This Intel Extreme Masters will be the first ever standalone event held in North America, a huge milestone for Intel, ESL, eSports and the gaming community.

“It is a massive challenge and a massive opportunity for us. This is the new frontier,” says Michal Blicharz, Managing Director Pro Gaming at ESL. “We are the first independent esports content creators to run an event of this scale inside a US sports stadium. It’s a chance for gaming fans to prove that their hobby belongs in the spotlight.

And to have this event at the state of the art SAP Center, home of the NHL ‘s San Jose Sharks, is soooo cool! SAP Center hosts over 150 events a year and they are really excited to have one of the largest esports events in North America take place in their arena.

SAP Center at San Jose continually looks to add new and exciting entertainment options to our event schedule that appeal to a variety of fans both locally and on a national and international level,” said Jim Goddard, Executive Vice President of Business & Building Operations, SAP Canter at San Jose. “We are pleased to be working with ESL and Intel to bring Intel Extreme Masters to the Bay Area, an area known for its contributions to the gaming industry and an area that is home to many top gamers and video game enthusiasts. We look forward to hosting a successful and entertaining event in December.

And because this is such milestone event for Intel Extreme Masters and ESL we want to make sure our global audience will be able to watch all the action so the event will be broadcast on Twitch, the world’s leading live video platform. And just to underline the popularity of esports, ESL estimates the event will attract 4.5 million viewers online worldwide.

You can find more information about the event at our official tournament website Intel Extreme Masters or ESL’s online news portal at

See you in San Jose!



Don Bowden

About Don Bowden

Don is a Sr. Technical Marketing Engineer in Intel’s Corporate Demos Group supporting various Intel events from executive keynotes to trades shows. His latest gig is with the Intel Extreme Masters Gaming Series where he provides general technical support. Don’s an avid gamer, mostly first person shooters, his real passion is on-line racing with which is the closest thing to driving a real race car as you’re going get. Don is also a skier, photographer and avid motorcyclist, making two cross country trips and a trek to the Arctic Circle and back from his home in San Jose, CA.

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