Ken Kaplan, Managing Editor, iQ by Intel

About the Intel Insiders Program and Full Disclosure

Like many combing tech blogs and tuning into Twitter last night, I saw that an intern was terminated from TechCrunch for allegedly requesting a Macbook Air in exchange for writing about a startup company.


Several hours later, Daniel Brusilovsky, the talented guy behind Teens in Tech who we selected as an Intel Insider last fall, posted an apology on his own blog


A post by SiliconAngle shared their view of the situation, and linked Daniel to his role as an Intel Insider.


The Intel Insiders are a group of eleven social media advisors.  They are people who inspire us for their ability to communicate and connect with people using new technologies.  They are great personalities and we’re often amazed at how they can so quickly create and share quality videos, photos and other content online.  We seek their valuable feedback on ways Intel can better communicate and share stories with people interested in innovation and Intel technology. 


We sometimes involve the Intel Insiders in communications planning processes, invite them to events and occasionally pay for their travel to visit Intel sites and industry events, like Computex or CES.  Here’s a collection of highlights celebrating the second year anniversary of the program.


We seed Insiders with products and whenever we do we explicitly require them to publically acknowledge Intel’s support, whether a gift from Intel is involved or if sponsorship or travel was provided by Intel.  We follow rules set forth by WOMMA and our legal team guides us to adhere to rules set forth by FTC. Our aim since the first blog post kicking off the Intel Insider program in June 2008 is to build relationships, learn ways to improve our own communication and openly share our intentions and experiences.


Daniel and a group of other talented, young people just attended the Intel Youth Summit at headquarters last week, where each participant received a netbook for sharing their time and ideas for ways Intel can better connect with their technology-interested peers.  No one was obligated to attend, and attendees were not obligated to blog, tweet or share videos and photos from our day together.  But many did, and were asked and, to our knowledge, openly did express that Intel sponsored their travel and provided a gift for sharing their time.


I spoke with Daniel and we’re glad he wants to remain an Insider.  We are also collecting feedback from other Insiders about this situation, and will continue to follow this story with interest.


This weekend we will join Daniel as a sponsor of his annual Teens in Tech event in San Francisco.  We’ve learned a lot from getting to know Daniel better, and I personally admire how he works so hard and so passionately building out his dream of being a young entrepreneur.  And along the way, I have always seen him generously sharing his knowledge with others. 

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