Intel Insiders Program Kicks off Year Three
Over the past two years, we’ve had the pleasure of building relationships and learning from the Intel Insiders, a group of talented individuals who make up Intel’s social media advisory board.
Each member has made significant contributions to the way Intel Global Communications team communicates internally and externally about social media.
They’ve served as trusted advisors, idea generators and tastemakers for Intel and so many people who tune into their blogs, podcasts or Tweets.
Over the years, our Insiders have shared with Intel tips for engaging with consumers online, advice on the right type of content to create, and best practices for blogging, using Twitter (they helped us launch [@intel](http://www.twitter.com/intel)), networking opportunities online and in real life.
The program has been referenced in [articles](http://www.forbes.com/2010/07/12/social-media-walmart-intel-microsoft-customer-advocates-jeremiah-owyang-forbes-cmo-network.html), [books](http://www.briansolis.com/2010/01/engage/) and has even received a few [awards](http://scoop.intel.com/2009/12/intel-insiders-voted-best-influencer-relations-program.php).
Each year, we’ve evolved the program to navigate the ever-changing world of social media. We have remained committed to appropriate transparency, following the FTC Guidelines and [WOMMA Code of Ethics](http://www.womma.org/ethics/disclosure/) for disclosure. Every step forward , we’ve learned alongside our Insiders and are grateful to them for helping us innovate the ways Intel uses social media.
I’m excited to get our third year of the Intel Insiders program underway. Starting this week, we’ll begin collaborating with new members, using a slightly new framework and approach.
When the [Intel Insiders program started in 2007](http://blogs.intel.com/technology/2008/06/prolific_individuals_form_firs.php), the program’s aim was to build relationships with select influencers who were early pioneers in the usage of social media. Pioneers help us stay connected to technology enthusiasts. But this year we will be working with influencers actively engaging in lifestyle and parenting conversations online. We are hoping this helps us connect with people who are finding that technology is becoming more important in their lives.
Our newest Intel Insiders:
- Alli Worthington [Blissfully Domestic](http://blissfullydomestic.com/), [@AlliWorthington](http://www.twitter.com/AlliWorthington)
- Jeffrey Saas of [Dadomatic](http://dadomatic.com/), [@sass](http://www.twitter.com/sass)
- Kristin Brandt of [Manic Mommies](http://manicmommies.com/), [@kristinsb](http://www.twitter.com/kristinsb)
- Maggie Mason of [Mighty Girl](http://mightygirl.net/@Maggie), [@Maggie](http://www.twitter.com/Maggie)
- Michael Sheehan [HighTechDad](http://www.hightechdad.com/), [@HighTechDad](http://www.twitter.com/HighTechDad)
Returning to the Intel Insiders program:
- Corvida Raven [SheGeeks](http://shegeeks.net/), [@Corvida](http://www.twitter.com/Corvida)
- Erin Kane of [Manic Mommies](http://manicmommies.com/), [@emkprgal](http://www.twitter.com/emkprgal)
- Frank Gruber [Somewhat Frank](http://www.somewhatfrank.com/) and [TechCocktail](http://techcocktail.com/) [@FrankGruber](http://www.twitter.com/FrankGruber)
- Justine Ezarik [iJustine's Awesome Blog](http://ijustine.com/), [@iJustine](http://www.twitter.com/ijustine)
- Mia Kim [popgadget](http://www.popgadget.net/), [@MiaKim](http://www.twitter.com/MiaKim)
Honorable hat tip to our Insider Alumni, who were gracious members of the program in its first and second year:
- JD Lasica [@jdlasica](http://www.twitter.com/jdlasica)
- Adriana Gascoigne [@afgascoigne](http://www.twitter.com/afgascoigne)
- Brian Solis [@briansolis](http://www.twitter.com/briansolis)
- Christian Perry [@sfbeta](http://www.twitter.com/sfbeta)
- Daniel Brusilovsky [@danielbru](http://www.twitter.com/danielbru)
- Irina Slutsky [@irinaslutsky](http://www.twitter.com/irinaslutsky)
- Sarah Austin [@SarahAustin](http://www.twitter.com/sarahaustin)
- Steve “Chippy” Paine [@chippy](http://www.twtter.com/chippy)
- Tom Foremski [@TomForemski](http://www.twitter.com/tomforemski)
The slightly new approach and direction we are taking this year includes:
- Engaging with Insiders at least once a month by phone to gather their feedback on Intel consumer campaigns
- Focusing on social media innovators but even more on how the Insiders can help us tell stories about how Intel helps bring “amazing” to their every day lives
- Introducing a monthly stipend that will compensate the Insiders for time they dedicate to the program, and in addition to this stipend, we will continue to pay for travel expenses incurred for Intel activities and events
- Redesigning the Insider destination on our consumer blog, the Inside Scoop to showcase our greatest collaboration efforts with the Insiders
Similar to past years, we’ll invite the Insiders to participate in our favorite technology-focused events, such as the [Consumer Electronics Show](http://www.intel.com/pressroom/ces/) in Las Vegas, but we also look forward to working with the Insiders to co-create events and activities that will bring the amazing feats of technology to their audiences and networks.
We’ll provide Insiders with access to Intel’s latest technologies that are bringing amazing benefits to education, health, entertainment, fashion, automobiles, our homes, and people who want to stay connected to the Internet while on the go. Insider-generated insights and feedback will be valuable for helping Intel raise awareness and create innovations that meet real needs.
To celebrate the launch of a new year, the Insiders will head to New York City for a half-day summit followed by TechSpa, an event we’re hosting to showcase how Intel is helping consumers avoid the agonizing “[Hourglass Syndrome](http://www.intel.com/pressroom/archive/releases/2010/20100416comp_sm.htm)” by using new technologies.
During the Summit, we’ll look at where Intel technology is going beyond the PC, including innovations in cars, retail shopping, smart home appliances and healthcare. Intel researchers will share field studies around human behavior and how these findings are helping Intel create more intuitive technologies that fit more easily into people’s lives.
We’ll capture and share photos in this [set](http://www.flickr.com/photos/intelphotos/sets/72157624618294625/). We’ll also capture video and will share more stories here on the blog. If you’re interested in following us, we’ll be using [#IntelInsiders](http://search.twitter.com/search?q=%23IntelInsiders) to tag our Insider Summit items shared on Twitter.
If you have a program that is similar to the Intel Insiders at your organization, please share what you’re learning and how you’re evolving your program.
Onward we go with help from our Intel Insiders!