Madagascar 2 in theaters today and a little surprise during the previews

Get the popcorn and Red Vines ready because I am gearing up to go see Madagascar 2 this weekend for two reasons, well three.  The first is that my daughters loved the first one and I promised to take them.  The second is that I am a huge fan of Ben, Chris and Jada.  And the third is to see the Monsters vs. Aliens trailer during the previews; and believe it or not, the previews are always the best part of the movie-going experience for me.

Not only does Monsters vs. Aliens has an awesome cast featuring the voices of Reese Witherspoon, Paul Rudd, Hugh Laurie (from House) and Seth Rogen (Superbad, Knocked Up and Kung Fu Panda); but it’s also the first-ever animated movie using InTru3D technology.

So Michael, tell me …. what exactly is InTru3D technology?

I’m glad you asked.  Back in July, Intel and DreamWorks Animation
announced a strategic partnership aimed at redefining 3-D filmmaking
technology.  This alliance will take full advantage of Intel’s visual
computing products and DreamWorks Animation’s expertise in content
creation to revolutionize the in-theater entertainment experience.

Basically, Intel will provide DreamWorks Animation with the latest
high-performance processing technologies (i.e. future chips with
multiple processing cores); and Intel software geeks will help to
optimize DreamWorks’ applications, specifically for Intel processor. 
The result is that the DreamWorks animators will be equipped with new,
state-of-the-art 3-D authoring tools to render higher quality images
more quickly and modify them with greater ease.

See you at the movies.