Eva Levin

Popcorn, now chips at the movies??

” I like to move it, move it! — I like to move it, move it!” Just hearing that song gets me jazzed about the wonderful animated film “Madagascar!”


I don’t know how many times I have left my house for a movie with 20 minutes to spare before the movie starts, and say to myself “oh well, 15 minutes of previews…I’ll be there just in time.” Well, I’m learning those Screenvision commercials and previews can be as entertaining and as much fun to watch as the movie itself.


Here’s a hint — you may want to plan to arrive even earlier to the theatre this weekend as those fun commercials run even before the movie trailers start.


Today, Intel launches its first-ever in-cinema  advertisement campaign with the penguins from the DreamWorks Animation* “Madagascar” franchise. The penguins from the animated movie featured in the spot seek out the Intel® Coreâ„¢i5 processor chip and its features. The penguins are after the smart performance and Intel® Turbo Boost Technology featured in the Intel Core i5 processor.


It’s this kind of  partnership that helps Intel shed its geeky image and demonstrate the fun side of technology that helps connect all of us to the product. Check it out on the big screen at a theatre near you. BTW the ad will run through September 30th so don’t wait too long to get out and see it!


You can also check out this high tech heist led by those adorable Madagascar penguins on the Intel Sponsors of Tomorrow ad page and view the video at intel.com/consumer.


Let me know your thoughts on the new ad in the comments below.



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Eva Levin

About Eva Levin

Eva Rodriguez Levin has worked at Intel for over 15 years, her passion lies with managing projects, people, the creative side and product launches. She has worked in several different positions including trade show and events, executive speakership program, PR, consumer product marketing, corporate diversity and web marketing. Currently Eva works on the Intel Digital Marketing team managing the consumer campaigns, gaming and managing the editorial calendar for the Inside Scoop blog. Eva holds a Journalism degree from the University of Oregon. In her spare time she likes to root for her University of Oregon Ducks, exercise, cook and enjoy family time.

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