At the beginning of last year and a whole raft of 3D TV launches at CES, the media couldn’t get enough of 3D TV. But by the end of the year, 3D TV was increasingly viewed as one of the year’s biggest flops. Despite manufacturers’ best marketing efforts, they reported, 3D TV had failed to excite consumers as much as they had hoped, and sadly sales reflected this.
This year, 3D TV is out, and smart TV is in. And from what we’ve seen so far, the media and consumers, quite rightly, seem to be much more excited by what they see. However, this has drawn inevitable comparisons between 3D TV and smart TV. Can smart TV succeed, where 3D TV failed? The simple answer to this question is yes, and early sales reflect this point. But comparing 3D TV and smart TV is like comparing chalk and cheese.
Essentially, 3D TV remains a niche technology. There are only a few instances in which the immersive 3D experience really works – sports and films spring to mind. Additionally, 3D TVs are expensive, the amount of content available in 3D is still limited, and who really wants to wear clunky 3D glasses at home for more than an hour or so at a time? There’s a time and place for 3D, but it’s not an everyday thing.
Smart TV, on the other hand, satisfies the needs of the 21st Century TV viewer. And there’s evidence to suggest that many of us are already creating our own “smart TV” by fusing together TV, the Internet and our own personal digital content.
42% of us use our laptops whilst watching TV, while just over a third of us (35%) have linked our laptops to the TV set. Similarly, 42% of 18-24 year olds use instant messenger (IM) to converse about broadcasts, while more than a third (35%) post comments to social networking sites.
Smart TV makes all this much simpler, by integrating traditional broadcast, the Internet and digital content. With smart TV we can view and search for a virtually limitless range of programmes, Internet content, music and digital photos on our TV. Smart TV satisfies an appetite that is already out there, and this is why it will succeed.
Smart TV is redefining television as we know it. To keep up-to-date on the latest smart TV news and trends, follow the Intel smart TV team on Twitter and Facebook. If you want to learn more, check out this smart TV video.