Paul Tapp

Smart TV versus 3D TV – There’s just no comparison

At the beginning of last year and a whole raft of 3D TV launches at CES, the media couldn’t get enough of 3D TV. But by the end of the year, 3D TV was increasingly viewed as one of the year’s biggest flops. Despite manufacturers’ best marketing efforts, they reported, 3D TV had failed to excite consumers as much as they had hoped, and sadly sales reflected this.

This year, 3D TV is out, and smart TV is in. And from what we’ve seen so far, the media and consumers, quite rightly, seem to be much more excited by what they see. However, this has drawn inevitable comparisons between 3D TV and smart TV. Can smart TV succeed, where 3D TV failed? The simple answer to this question is yes, and early sales reflect this point. But comparing 3D TV and smart TV is like comparing chalk and cheese.

Essentially, 3D TV remains a niche technology. There are only a few instances in which the immersive 3D experience really works – sports and films spring to mind. Additionally, 3D TVs are expensive, the amount of content available in 3D is still limited, and who really wants to wear clunky 3D glasses at home for more than an hour or so at a time? There’s a time and place for 3D, but it’s not an everyday thing.

Smart TV, on the other hand, satisfies the needs of the 21st Century TV viewer. And there’s evidence to suggest that many of us are already creating our own “smart TV” by fusing together TV, the Internet and our own personal digital content.

42% of us use our laptops whilst watching TV, while just over a third of us (35%) have linked our laptops to the TV set. Similarly, 42% of 18-24 year olds use instant messenger (IM) to converse about broadcasts, while more than a third (35%) post comments to social networking sites.

Smart TV makes all this much simpler, by integrating traditional broadcast, the Internet and digital content. With smart TV we can view and search for a virtually limitless range of programmes, Internet content, music and digital photos on our TV. Smart TV satisfies an appetite that is already out there, and this is why it will succeed.

Smart TV is redefining television as we know it. To keep up-to-date on the latest smart TV news and trends, follow the Intel smart TV team on Twitter and Facebook. If you want to learn more, check out this smart TV video.

Paul Tapp

About Paul Tapp

Paul Tapp is Intel's Consumer Electronics (Smart TV) Segment Manager in EMEA. Paul joined Intel in 2003 and has held various technical and marketing management roles during that time. Over the past 5 years Paul and team have been responsible for the development and evangelism of Intel’s consumer products in EMEA. Intel’s Consumer Electronics offerings have been evolving and maturing significantly in the past three years and Intel has worked closely with OEM’s, Service Providers, ISV’s and other ecosystem partners to make the smart TV vision a game-changer for consumers. Paul is based in the United Kingdom.

4 Responses to Smart TV versus 3D TV – There’s just no comparison

  1. John A. Rupkalvis says:

    The header “Smart TV versus 3D TV – There’s just not comparison” is quite correct. Whereas 3D TV gives you true imagery as in real life, rather than the flat 2D distortion that everyone is already familiar with, so-called “Smart TV” does not deliver anything that was not already available for a great many years. “Smart TV” is just an advertising gimmick. While the concept of entertainment integration is good, it can be and will be integrated with 3D when it makes marketing sense. This does not require any new technology.

    • Paul Tapp says:

      Thanks for your comment John. It’s always good to hear others’ opinions. There are several “smart TV” devices already available on the market, but not all of them offer the full smart TV experience, rather a pared down version with limited Internet access. I guess this is what you mean by devices that are using “smart TV” as an advertising gimmick. There are, however, devices out there that do offer the full smart TV experience and by this I mean fully capable Internet applications that enable access to unlimited online content through the television set, offering an immersive and rich user experience. In this sense, smart TV does deliver something new to the viewer.What’s more, delivering this advanced user experience also requires new technology. Intel has spent several years developing a new System on a Chip (SoC) designed specifically and purposefully for consumer electronics devices to provide the performance, and audio and video capabilities needed to enable a seamless integration of broadcast TV and the Internet.

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