Marcia Hansen

SOBCon 2011: Believe Then Act

Believe then Act #Gapingvoid image for #IntelScoopThis past weekend I had the opportunity to represent Intel at SOBCon 2011 (Successful Online Business Conference) and share a print provided by Hugh MacLeod of This colorful print features the message “Believe, Then Act” along with Hugh’s artwork and the core message at the bottom: “The Processor is an Expression of Human Potential,” created by Hugh for Intel to coincide with the launch of our 2nd Generation Core Processors.

Believe, Then Act

Liz took the “Believe, Then Act” message and wove it brilliantly into her talk at the conference. Judging by attendee response at the conference, it’s a message that resonates well with small business entrepreneurs and those who want to take their lives and work to the next level.

In addition, I think the core message, “The Processor is an Expression of Human Potential,” captures the idea that you use Intel processors to express your highest and best selves — you put your creativity, passions, and imagination in, and the technology supports you to live life to your fullest potential.

See below for a picture of two attendees, @GoMarWrites and @Girlfriendology posing with their Gapingvoid prints. I’m happy the prints were received so well and to be a part of such an enthusiastic and inspiring crowd. You can click on the print at left to download your own copy of Believe, Then Act. Drop me a comment below: I’d like to hear what you’re doing to show that you believe in yourself and what action you’re taking to make progress.

@GoMarWrites and @Girlfriendology with @Gapingvoid prints

SOBCon 2011, Successful Online Business

Liz Strauss and Terry “Starbucker” St. Marie created and launched SOBCon as the Successful Online Business Conference to attend if you want to interact with leading minds in social media, leadership, and marketing in a workshop/mastermind setting.

The mastermind format of the conference enables attendees to hear a talk, panel, or interview and then apply what they’ve heard with a small group of attendees in order to craft their personalized set of the best practices. It’s really a wonderful exchange of ideas that enables small business owners and brands to brainstorm in an open and supportive setting.

SOBCon for Non-Profits

On the third day of the conference, the attendees apply their expertise in the service of non-profits who need assistance developing their social media and marketing plans. Last year during this segment of the conference, one of the non-profits profiled was Mark Horvath of Mark devotes himself to bringing awareness to the plight of homeless people across the country.

At this year’s conference, Mark was honored in a very unique way by one of the lead sponsors, GMC. Connie Burke of GMC provided Mark with a new GMC Terrain. As she writes in her post, The Best Day Out of 26 Years at GM: Paying it Forward at SOBCon 2011, “Since GMC’s theme has been “Never Say Never” and Mark Horvath embodies the spirit of determination and the perseverance of the Road Warrior, it seemed fitting to provide him with his mobile office for 2011 in the form of a GMC Terrain, equipped with WiFi and premium OnStar services.” I have to say, Connie really did a great thing in working internally to make this happen, and supporting Mark’s work in this very public way. GMC even packed the back of the Terrain with snacks and supplies for Mark to distribute to the homeless as he travels across the country. In addition, Murphy USA provided Mark with free gas for the year (including gas at non-Murphy locations), and McDonald’s threw in some food certificates. See Mark’s blog, Invisible People, to learn more about the work he’s doing.

SOBCon — Believe Then Act

To wrap up, this was my third year attending @SOBCon, and if you’re an entrepreneur who wants to use social media for marketing while fully embracing your ability to do good in the world, it’s one of those conferences to put on your “must-attend” list. It’s very inspiring to be a part of an event in which people demonstrate they believe in each other and act on those beliefs.

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

8 Responses to SOBCon 2011: Believe Then Act

  1. Bobby Rettew says:

    Marcia, we did not get to meet at SOBCON 2011, but let me just say that I cheerish the print. I think you are right on and this print clearly represents the feeling that followed me home…Believe then Act. So many stories, so many people that exemplify this message, so many opportunities. Thank you so much for sharing and I hope I get to shake your hand next year! ~BR

  2. Marcia, what a great post, and kudos to you for the gorgeous poster. I plan to have it framed, and its color scheme happens to fit my living room. Yeah!

    (I’m embarrassed to say I’m the lady who continually bumped into you at the conference on the last day. I feel bad about it! I know I made it less than ideal for ya. Combo of blind and back junk. Dang!)

    I agree mightily with Intel’s “Believe Then Act,” and will shortly have my site for helping struggling readers and kids who can’t read at all off the ground, and a great deal of my hope for it is due to connections I made at SOBcon. I can’t wait to move beyond the handful of kids I teach online now, and really get the program going for the many kids out there who aren’t keeping up because somewhere along the line they missed the boat to successful reading.

    My thanks to you and Intel for making the wonderful, wonderful conference possible. It was a great gift. :)

  3. Marcia says:

    @Bobby Thanks for stopping by and commenting. Will look forward to meeting you next year!

    @Paula Hi, no worries on the chair bumps. I hope your back is doing ok after the conference and travel. I’m so glad you like the poster, and you see ways to apply its sentiments to your business.

  4. Joe Hackman says:

    Hi Marcia, I love the poster that you handed out at SOBCON. I hung it on the wall above my monitors as a nice little reminder of the experience.

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