Eva Levin

#Sundance 2013: How @Intel Aims to Change the World Through Film

This is a guest post by Shanna Cook, Intel Social Media Strategist.

We’re simply setting out to “change minds, change lives, and change policy” with film. These lofty goals are what film director Richard Robbins shared during Monday’s panel hosted by Intel on “Creating Social Change with Film at the Center” at Sundance Film Festival.

The worldwide premiere of the trailer for Girl Rising, an innovative documentary that is the result of a collaboration between Intel, The Documentary Group, Vulcan, and CNN Films, was held during the noontime panel. They say hindsight vision is 20/20, and looking back now, when we were planning our presence at Sundance this year we should have included a line item in the budget for Kleenex. There were definitely tears in the audience as we watched the inspirational trailer and learned about the filmmaking process and evolution of Girl Rising.

That evening, Intel held a salon during which renowned actress, Freida Pinto, introduced the film by sharing some moving facts about education worldwide: there are 66 million girls who are not in school; 14 million girls under the age of 18 will be married this year alone; and 150 million girls are victims of sexual violence each year. While the statistics may seem daunting, Pinto perfectly summarized the optimistic and empowered mood of the audience that night- “there is so much hope in the world if you just look for it.”

Through Girl Rising, we hope to do more than just spread awareness– we aim to change the state of girls education worldwide. Pinto was joined by a cast of other notable speakers: Edwidge Danticat, award-winning author and writer of the film chapter on Haiti; Holly Gordon, Executive Director of Girl Rising; and Shelly Esque, Intel VP of Corporate Affairs; who moved the audience on to action by saying “If you educate girls, you will change the world.”

Girl Rising is gathering a lot of support from the thespian community, and is narrated by Salma Hayek, Meryl Streep, Alicia Keys, Cate Blanchett, Kerry Washington, Selena Gomez, Priyanka Chopra, Chloë Moretz, Freida Pinto, and Liam Neeson.

We believe that Girl Rising is a documentary like no other. It is a call to action. As such, we have partnered with Gathr, an innovative new model for theatrical distribution that puts film screenings in the hands of the audience. We hope in doing so, people will be motivated watch the film as a community and make Girl Rising into a true social action movement. Girl Rising makes its theatrical debut on March 6, 2013,in New York City and through Gathr, you can request a screening in a theater in your local community.

Now is the time. The stories of the nine girls profiled in the film are real, written by notable authors from the countries the girls are from, and will inspire you to rise up and take action. What does your education mean to you? What would your life be like if you had not gone to school?

@IntelInvolved #GirlRising @10x10act #Sundance

Eva Levin

About Eva Levin

Eva Rodriguez Levin has worked at Intel for over 15 years, her passion lies with managing projects, people, the creative side and product launches. She has worked in several different positions including trade show and events, executive speakership program, PR, consumer product marketing, corporate diversity and web marketing. Currently Eva works on the Intel Digital Marketing team managing the consumer campaigns, gaming and managing the editorial calendar for the Inside Scoop blog. Eva holds a Journalism degree from the University of Oregon. In her spare time she likes to root for her University of Oregon Ducks, exercise, cook and enjoy family time.

One Response to #Sundance 2013: How @Intel Aims to Change the World Through Film

  1. Pingback: New Film Shows Girls Rising from Plight to Power | Benevolent Media | Celebrating Storytelling and Design for Good