Kevin E. Patterson

The Devil Went Down to Irvine: Scenes from the Diablo(R) III launch


The 11-year wait is over. Last night Intel and select PC makers supported Blizzard’s successful midnight launch of Diablo(R) III in Irvine, CA.

Diablo III is the most pre-ordered game ever on Amazon* (per International Business Times*) and today’s news reports cite continued overwhelming demand.

Intel helped Blizzard bring Diablo III to life via the use of Intel® Graphics Performance Analyzers (Intel® GPA). PC gamers with the latest Intel processor-based PCs can also explore the visually striking world of Diablo III.

Intel is promoting the launch with select PC makers who are making special offers available, and the chance to win a custom Diablo III laser-etched gaming machine (contest open until June 29).

A new page has launched covering these offers, the contest, and how we helped bring Diablo III to life. The new Intel gaming site also launched this week.

Good times for the 1,500+ attendees at the Irvine Spectrum Center last night, as you can see below.


Diablo® is a registered trademark of Blizzard Entertainment, Inc in the U.S. and/or other countries.

Kevin E. Patterson

About Kevin E. Patterson

Kevin is a consumer campaign manager in Intel Americas, creating integrated marketing programs for technologies beyond the PC and for techsetter audiences. His campaigns have included broadcast TV, digital signage, and online media. In his 12 years with Intel he has been an enterprise campaign manager, founding an IT community with members in over 160 countries. That community is now known as the Intel IT Center, which earned him an Intel Marketing Excellence Award. He also co-created/piloted a measurement for online advertising which earned a 2011 ARF Ogilvy Award, also now deployed globally. Previously, he worked at marketing agencies for clients such as The World Bank, Lexus, GE, and Ford. He has a Master's Degree in English Lit and is a comic book geek.

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