The Ultrabook Project: Vivid Sydney
Traveling from city-to-city, will.i.am and the Ultrabook Project team has had quite an adventure exploring each new location, meeting its people, listening for its voice, and then creating a new sound unique to that city’s culture. The next stop on the journey is Sydney, Australia, and barely off the plane, will.i.am heads into town to take part in the biggest creative festival in the Southern Hemisphere, Vivid Sydney.
Now in its 4th year, Vivid Sydney is a 3-week long festival that celebrates light, music and ideas by using the city itself as a canvas to inspire creativity. In 2011, over 400,000 visitors gathered to listen to music, exchange ideas, and take part in conversations with leading global creative thinkers. But, without a doubt, the highlight of Vivid Sydney happens at night when light projected designs are splashed on the city’s most recognizable buildings and live music is performed by local and international artists.
Will.i.am envisioned a project for Vivid Sydney in which he “played” the Museum of Contemporary Art, in Sydney’s Circular Quay. The crowd cheered as will.i.am used hand gestures and movement to “play” the building, and in the process expanded our understanding of technology, architecture and music. Also while at Vivid Sydney, will.i.am talked on a panel about the intersection of software, music and art. Going forward, it’s the software coders who should also consider themselves artists.
For three weeks at night, the city of Sydney is painted by the glow of bright colors and artistic patterns — a beacon set to inspire creativity. Light. Music. Ideas. Intel is a proud sponsor of Vivid Sydney and its celebration of the creative spirit. It was the same dedication to the power of creativity that inspired the technology behind the Ultrabook: the ultimate tool for turning ideas into action. Visit the Ultrabook Project for more on will.i.am and the power of Intel technology.