Marcia Hansen

The Ultrabook Project: Vivid Sydney

Will.i.am Vivid Sydney

Traveling from city-to-city, will.i.am and the Ultrabook Project team has had quite an adventure exploring each new location, meeting its people, listening for its voice, and then creating a new sound unique to that city’s culture. The next stop on the journey is Sydney, Australia, and barely off the plane, will.i.am heads into town to take part in the biggest creative festival in the Southern Hemisphere, Vivid Sydney.

Now in its 4th year, Vivid Sydney is a 3-week long festival that celebrates light, music and ideas by using the city itself as a canvas to inspire creativity. In 2011, over 400,000 visitors gathered to listen to music, exchange ideas, and take part in conversations with leading global creative thinkers. But, without a doubt, the highlight of Vivid Sydney happens at night when light projected designs are splashed on the city’s most recognizable buildings and live music is performed by local and international artists.

Will.i.am envisioned a project for Vivid Sydney in which he “played” the Museum of Contemporary Art, in Sydney’s Circular Quay. The crowd cheered as will.i.am used hand gestures and movement to “play” the building, and in the process expanded our understanding of technology, architecture and music. Also while at Vivid Sydney, will.i.am talked on a panel about the intersection of software, music and art. Going forward, it’s the software coders who should also consider themselves artists.

For three weeks at night, the city of Sydney is painted by the glow of bright colors and artistic patterns — a beacon set to inspire creativity. Light. Music. Ideas. Intel is a proud sponsor of Vivid Sydney and its celebration of the creative spirit. It was the same dedication to the power of creativity that inspired the technology behind the Ultrabook: the ultimate tool for turning ideas into action. Visit the Ultrabook Project for more on will.i.am and the power of Intel technology.

Will.i.am Vivid Sydney

Will.i.am Vivid Sydney

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the Ultrabook Project is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am. In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.

will.i.am has already traveled to Tokyo, Mexico City, Seoul, and Sydney. The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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