Jessica Hansen

Ultrabook Devices Make the Ultimate Holiday Season

According to a recent Intel survey conducted by Kelton Research, this holiday season three out of five Americans said that they wouldn’t be willing to give up their mobile technology devices for a single week in order to spend more time with family. The survey also revealed more than half of Americans would rather give up their favorite food than their favorite gadgets for one year (move over Grandma’s famous fruitcake and shepherd’s pie). Check out this infographic with more findings from the holiday tech survey.

At the same time, and not surprisingly, Americans put laptops at the top of their holiday wish lists. To get official on you, the 2011 CEA 18th Annual CE Holiday Purchase Patterns Study found that laptop computers rank in the top five of most-wanted gifts this season.

While many Americans will be excusing themselves from the table this holiday season to check email or see what’s happening on Facebook before the dessert arrives, our hope is that some are doing so on a new UltrabookTM device. These new Intel Core-powered Ultrabook systems have thin and light designs (thinner than the Belgian waffle you may have had for breakfast!), boot up in seven seconds or less, and offer more than five hours of battery life which is perfect for watching your favorite holiday movies or looking up recipes while you wait on the turkey.

Wishing for an Ultrabook this holiday season? There are several brand-new Ultrabook devices to choose from, all powered by 2nd generation Intel Core processors, including the ASUS Zenbook UX21, ASUS Zenbook UX31, Acer Aspire S3, Lenovo IdeaPad U300s and the Toshiba Portege Z830 Ultrabook devices.

Ultrabook, inspired by Intel

And if Santa isn’t poised to bring you one this year, there is no reason to worry. There are more than 60 designs in the works for 2012 already. Ultrabook devices will be arriving in two additional phases, each adding more must-have features and sleeker, thinner designs. Phase two kicks off in 2012 with Ultrabook devices based on 3rd generation Intel Core processors, code named “Ivy Bridge.” And phase three starts in 2013, when Intel expects the majority of the market to have undergone the conversion to Ultrabook devices with its next-generation “Haswell” processor.

Along with an Ultrabook device, what else is at the top of your holiday wish list this year? Sound off below…

Jessica Hansen

About Jessica Hansen

Jessica Hansen joined Intel Sept. 2010 as part of the consumer media relations team within Intel’s Global Communications Group. Jessica is responsible for increasing awareness and preference for Intel and its consumer products, particularly in the area of mobility. She utilizes a variety of offline, online and social media tools to expand the reach of Intel’s consumer messages, connecting Intel to major consumer trends. Prior to joining the Intel team, Jessica served as an agency account lead working with clients in a variety of industries including a focus on technology for a few national and international brands.

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