Seoul K-Pop stars Minzy, Dara, and Bom of 2NE1 get busy with their Ultrabook™ system.
While in Seoul, South Korea for the Ultrabook Project tour, will.i.am and 2NE1 used the Ultrabook to create some original K-Pop style music. If you’re not familiar K-Pop (or Korean pop music), you will be soon. K-Pop is both a Korean music sensation as well as a fan culture that’s taking the world by storm. Known for its electrifying, dance-friendly beats, K-Pop has captured the hearts of Korean teens for generations.
The history of Korean pop music is not very old. You can see its roots only since the 1920s and 1930s with a style of music called Trot and later with Western influences in the 1950s. In more recent years, K-pop shows a cross among various genres including pop, dance, electropop, hip hop, rock, R&B, and electronic. Young artists who want to make it in the industry will try and get recognized by talent agencies who nurture up-and-coming singers with voice, language, dance and image advice.
Part travelogue and part insiders’ guide, the Ultrabook™Project is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.
In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.
The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.