Marcia Hansen

Ultrabook Project: Mexico City Travelogue with will.i.am

will.i.am, sego and joan sebastian

The Ultrabook™ Project with will.i.am is a digital travelogue with great content for you to explore. There are photos and video shorts that give you an inside look at Mexico City and the Ultrabook Project. There’s a music party, traditional art as well as street art, and a wrestling performance – all told from will.i.am’s perspective. Don’t miss this cultural expedition!

Music Party
In Mexico City, will.i.am collaborated with Joan Sebastian on a new song. When you check out the Mexico City timeline experience, you’ll hear their music playing in the background. Plus, you can get a look at Club Ragga, one of the best places to dance and party in Mexico City.

Traditional & Street Art
While in Mexico City, will.i.am visited Museo Soumaya, designed and built to house the art collection of the world’s richest man, Carlos Slim. Free to the public, this museum gives all who visit an opportunity to appreciate traditional works of art from around the world. Will.i.am also collaborated with Sego to create a one-of-a-kind mural. See more after the jump.

Wrestling Actors & Artists at Arena Coliseo
If you asked a bunch of artists to invent a sport, Lucha Libre is probably what they would come up with. The Ultrabook Project tour visited Arena Coliseo where these performers treated the crowd to a thrilling super-hero type performance with spectacular costumes.

The Ultrabook Project & Timeline Content — music, art, and technology

The Mexico City Timeline experience in the Ultrabook Project enables you to explore the content in a new way. As the music plays, the content streams horizontally for you to read and explore further. You can listen and click into any of the photos or videos at any time, and the music pauses automatically. Plus, you can even comment and share with your Facebook friends, right from the experience. Check out The Ultrabook Project with will.i.am.

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.

In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.

The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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