Marcia Hansen

Ultrabook Project: Seoul, South Korea Travelogue with will.i.am

Intel Ultrabook Project will.i.am in Seoul

 

The Ultrabook™ Project with will.i.am is a digital travelogue with great content for you to explore. We’ve just added articles and pictures from Seoul for you to enjoy. Plus, if you’re just joining us, you can visit Tokyo or Mexico City content to get up to date on all that has happened and experience the music, fashion and culture from these cities.

Music Party

While in Seoul, will.i.am, 2NE1, DJ Poet and DJ Ammo performed for an enthusiastic crowd. In Korea, K-Pop is what’s hot.

Fashion

JuYoung, the designer for Resurrection and will.i.am do an interview together for W magazine. Then, will.i.am and 2NE1 do a fashion shoot for L’Homme Officiel magazine as will.i.am models some of his favorite Resurrection outfits.

U. S. Embassy Stop

At the U.S.  Embassy, will.i.am speaks with middle and high school kids who’ve struggled with bullying. will.i.am shares his own childhood struggles with bullying and how he overcame them. It’s an important moment for them and for will.i.am.

The Ultrabook Project Content

The Seoul content in the Ultrabook Project enables you to get a front row seat to experience all that happened on the Ultrabook Project tour in Seoul. You can click in to read the articles and enjoy the photos now. Check out The Ultrabook Project with will.i.am.

 

Intel Ultrabook Project will.i.am in Seoul B One Lounge Club

 

 

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.

In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.

The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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