Marcia Hansen

Ultrabook Project: Sydney, Australia Travelogue with will.i.am

will.i.am sydney ultrabook project

The Ultrabook™ Project with will.i.am is a digital travelogue with great content for you to explore. There are photos and video shorts that give you an inside look at Sydney and the Ultrabook Project. There’s a music party, traditional art as well as street art, and a wrestling performance – all told from will.i.am’s perspective. Don’t miss this cultural expedition!

Music Party
While in Austrailia, will.i.am collaborated with Van She Tech and Timomatic to create a new song, #ruReady. When you check out the Sydney Ultrabook Project timeline, you’ll hear #ruReady playing in the background.

Inspire & Encourage Aboriginal Youth
will.i.am and Adam Goode, Austrailian rules football star, share an interest in helping disadvantaged youth achieve their dreams. In Sydney, will.i.am and Adam spent some time at Goode’s community center to encourage and inspire aboriginal youth. See more after the jump.

The Sydney Opera House
will.i.am visited the Sydney Opera House and admired the technology that went into creating it. He pointed out that a STEM education (science, technology, engineering and math) is necessary to even conceptualize a building like the Sydney Opera House.

Aboriginal Dance & Dancestry
From Creation stories to a method of ship navigation, aboriginal dance remains a fundamental part of Australian culture.

The Ultrabook Project & Timeline Content
Explore the Sydney Ultrabook Project with will.i.am. As the music plays, click to view the video or read more about the tour visit to Australia. Plus, don’t forget to share with your Facebook or Twitter friends, right from the experience.

 

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am. In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul. The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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