They’ve never met before, but will.i.am and Sego hit it off from the get-go. And just like that, the two of them go into collaboration mode. In the picture above, you can see the outline of Sego’s mural idea on the wall. Sego had his sketchbook open; will.i.am’s had his Ultrabook™ fired up. The crowd buzzed with curiosity.
When you view Sego’s artwork, you’ll notice the repeated use of the Tree of Life and the Third Eye. To Sego, both symbols represent the environment and the care we should show for it. But, his works are far from simple and have multiple interpretations.
Sego is not only an artist, but also an athlete. He descends from a family of professional soccer players. And, if you knew that both his father and grandfather played soccer, you’re more likely to believe this talented artist is also a surfer.
Part travelogue and part insiders’ guide, the Ultrabook™Project is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.
In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.
The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.