Marcia Hansen

Ultrabook Project: West Meets West as Mexico City Artist Sego Teams up will.i.am to Create Street Art

Sego on Ultrabook Project

They’ve never met before, but will.i.am and Sego hit it off from the get-go. And just like that, the two of them go into collaboration mode. In the picture above, you can see the outline of Sego’s mural idea on the wall. Sego had his sketchbook open; will.i.am’s had his Ultrabook™ fired up. The crowd buzzed with curiosity.

When you view Sego’s artwork, you’ll notice the repeated use of the Tree of Life and the Third Eye. To Sego, both symbols represent the environment and the care we should show for it. But, his works are far from simple and have multiple interpretations.

Sego is not only an artist, but also an athlete. He descends from a family of professional soccer players. And, if you knew that both his father and grandfather played soccer, you’re more likely to believe this talented artist is also a surfer.

Here’s a great article at Art Asylum Boston where you can read more about Sego, his influences, and more examples of his work, as well as another at Brooklyn Street Art.

Remember to click over and view the Ultrabook Project with will.i.am to get more clips and music to enjoy.

Sego street art will.i.am ultrabook project

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.

In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.

The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

One Response to Ultrabook Project: West Meets West as Mexico City Artist Sego Teams up will.i.am to Create Street Art

  1. Pingback: Ultrabook Project: West Meets West as Mexico City Artist Sego … | Mexico Discovery

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