Marcia Hansen

Ultrabook Project: Will.i.am Visits Museo Soumaya

will.i.am at soumaya rodin thinker

Will.i.am can jam and rap with the best musicians in the world; however, he’s also a great thinker and creator. During The UltrabookTM Project tour, will.i.am visited the Museo Soumaya in Mexico City. While there he took time to pose next to Rodin’s sculpture, The Thinker.

Opened for the first time on March 1, 2011, the Museo Soumaya is a private art museum that was founded in 1994 by the Carlos Slim Foundation. It houses art collected by billionaire Carlos Slim and his late wife Soumaya. The collection includes sculptures by Rodin and Dalí, European paintings from the 15th through the 20th century, and Mexican art.

Ask anyone about famous sculptures and chances are they will mention The Thinker by Auguste Rodin (1840-1917). While Rodin’s work was criticized during his lifetime, he became famous worldwide during the 20th century. (See also the works by/about Rodin in the Metropolitan Museum of Art)

According to information provided by the National Gallery of Art in Washington D.C., Rodin envisioned The Thinker as someone who thinks with his whole being:

What makes my Thinker think is that he thinks not only with his brain, with his knitted brow, his distended nostrils and compressed lips, but with every muscle of his arms, back, and legs, with his clenched fist and gripping toes.

Imagine being such a devoted artist that you devote not only the majority of your time to your craft, but your whole being!

Don’t you imagine that will.i.am has devoted his whole being to creating music?

We often think of musicians as being creators and poets even. Rodin came up with an equation that was ahead of his time: The Thinker = the Poet = the Creator.

Question for you:  Do you traditionally think of musicians as deep thinkers?

Probably, not so much.

However, will.i.am can definitely be called a deep thinker.

Consider this article he wrote for the Huffington Post, Science Is Rock’n Roll and Technology Is Recession Proof in advance of his back-to-school special, FIRST (For Inspiration and Recognition of Science and Technology). In the post he asks us to think about how science and technology education can transform our world. Will.i.am writes:

I am convinced that the 13 year-olds building robots and competing at FIRST will be the business and tech leaders of tomorrow. I am convinced these kids will invent new medical devices, communications and consumer electronics gear, rockets, renewable energy sources and high mileage cars — the things that can help America better compete in a global economy.

The lines between music, art and technology are blurring. Artists, musicians, scientists, and engineers are all deep thinkers who will change the world.

I think that’s why the Ultrabook Project inspires me so much on a personal level. I appreciate how it connects music, art, engineers, and technology to share something creative with you. Plus, the way we’re presenting it in a scrolling horizontal timeline – that’s new technology for us!

We hope you like it.

Check out all the text, images, music and video in the Ultrabook Project. Then, stop back here at Inside Scoop to leave us a comment below. We’d love to know what you think.

 

 

Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.

In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.

The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

One Response to Ultrabook Project: Will.i.am Visits Museo Soumaya

  1. Pingback: Deep thinkers | Marieshomesite

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