Intel partnered with PopTent Media to bring three Los Angeles-based film-makers to CES this year with one challenge in mind: capture and film a unique story about the benefits of Ultrabook devices. They were armed only with background on Ultrabook devices and an ASUS UX31 Ultrabook. Then they were given 5 days to independently develop their own videos, and they all delivered in bringing new ideas, thinking and perspectives to the table.
Anthony Bui — a writer and director that specializes in commercials, music videos, narrative — took an approach to bring the viewer into his story with some fantastic graphics and great cinematography. See the video here. The team at Mischievous Studios lived up to their name by stirring up some innocent hijinks at CES with a lovable, yet slightly detached character, Doug Digz. Check out the videos here and here. And Mu Sun took a twist on the Ultrabook by fusing some cultural hot points and CES humor to bring his “Occupy” themed video to life. Check out the video here.
Enjoy and please let us know what you think.