Becky Emmett

Ultrabook the Star in PopTent Films

Intel partnered with PopTent Media to bring three Los Angeles-based film-makers to CES this year with one challenge in mind: capture and film a unique story about the benefits of Ultrabook devices. They were armed only with background on Ultrabook devices and an ASUS UX31 Ultrabook. Then they were given 5 days to independently develop their own videos, and they all delivered in bringing new ideas, thinking and perspectives to the table.

Anthony Bui — a writer and director that specializes in commercials, music videos, narrative — took an approach to bring the viewer into his story with some fantastic graphics and great cinematography. See the video here. The team at Mischievous Studios lived up to their name by stirring up some innocent hijinks at CES with a lovable, yet slightly detached character, Doug Digz.  Check out the videos here and here. And Mu Sun took a twist on the Ultrabook by fusing some cultural hot points and CES humor to bring his “Occupy” themed video to life.  Check out the video here.

Enjoy and please let us know what you think.

ASUS UX31 Ultrabook

ASUS UX31 Ultrabook Inspired by Intel

Becky Emmett

About Becky Emmett

Having joined Intel in 2008, Becky Emmett manages the PC client, Ultrabook and consumer PR team within Intel’s Global Communication Group. She received a B.S. from Portland State University and has since spent the last 13 years working in the public relations industry, primarily in the technology space. When not at work, Becky enjoys spending time with her husband, two sons and daughter. She is also an avid blogger and can’t seem to log out of Twitter and Facebook.

One Response to Ultrabook the Star in PopTent Films

  1. chuck says:

    Hi Becky !!!

    Great video !!! To funny at the end !!! I just bought a Ultrabook and I love it. You can’t beat the weight or the power of it. A few of the people here at work have checked it out and are going to buy one too !!! Great job Intel !!!