Kevin E. Patterson

Vidcon 2013: So You Want to be a YouTube Star

I love ComicCon!” shouted the dude as he ran while filming the long, gridlocked line outside the convention center. 

Except this was Vidcon, and the line was outside the Anaheim Convention Center.  Joking aside, you could be forgiven for confusing the two: Millennials, costumed cosplayers, abundant energy from fans and creators. 

Samsung Phone 170

Samsung Phone 163

 

 

 

 

 

Samsung Phone 159

Samsung Phone 174

 

 

 

 

 

 

 

But ComicCon is still very grounded in the analog world (despite going all Hollywood, ink and paper still make up a lot of what makes ComicCon, well, ComicCon) and casts a wider age group net. Vidcon, on the other hand, is a digital native for digital natives (By Millenials For Millenials).  

Vidcon is what technology can do to unleash your creative potential … and maybe make you a YouTube star in the process.  YouTube celebs Corey Vidal, Alex Goot, Against the Current, Savannah Outen, and others stopped by the Intel booth at Vidcon to meet/greet and stand for pics with fans. 

Samsung Phone 177

Intel was a sponsor of Vidcon, helping to bring YouTube celebs together with fans for meet-and-greets and photo op and sharing.  Attendees Tweeting #IntelTablets and @IntelUSA had the chance to win an Acer tablet.

Plus, every photo snapped and every hashtag contest entry meant a $1 donation for Girl Rising

Intel also sponsored the lounge where attendees could get hands-on with the Intel-powered Acer Iconia W3 Series, the world’s first 8″ Windows tablet.   Samsung Phone 161Samsung Phone 160

 

 

 

Samsung Phone 178

 I guess it was serendipity that last week Fortune Magazine profiled some of the same people I saw at Vidcon, such as Nikki Limo, who moderated a panel discussion called  “Support Through Numbers: Collaborations.”  For Limo, “what separates YouTube from TV and film is the community aspect.”  That includes asking friends for help in your channel launch, and doing as many videos as you can.   “Is it fun, are they fun? It doesn’t work if you’re just doing it for views,” a panelist said. 

For actors, comedians, writers, and directors trying to make it in the SoCal entertainment industry, YouTube is the new resume and headshot.  “What’s great about YouTube is you can prove it with content and an audience,” a panelist said. 

While the macro-themed “Creating a Hit Show on YouTube” panel drew a sold out/standing-in-the-hallway crowd, more esoteric content creation panels like Limo’s and “Shoot it Fast and Awesome” (where you could learn about double frame and “dirty” frame rates) drew far fewer.  Which implies that many would-be YouTube celebs are still working out the basics of the craft.  Or, like the man said, sometimes the best contribution you can make to show business is to be in the audience. 

Samsung Phone 171

Samsung Phone 173

 

 

 

 

 

 

 

 

More information

Intel-based Tablets

Girl Rising Official Trailer

Follow @IntelUSA on Twitter for event updates and more in the USA

Check out #IntelTablets on Twitter for the latest in tablet tips

 

 

 

 

   

 

 

Kevin E. Patterson

About Kevin E. Patterson

Kevin is a consumer campaign manager in Intel Americas, creating integrated marketing programs for technologies beyond the PC and for techsetter audiences. His campaigns have included broadcast TV, digital signage, and online media. In his 12 years with Intel he has been an enterprise campaign manager, founding an IT community with members in over 160 countries. That community is now known as the Intel IT Center, which earned him an Intel Marketing Excellence Award. He also co-created/piloted a measurement for online advertising which earned a 2011 ARF Ogilvy Award, also now deployed globally. Previously, he worked at marketing agencies for clients such as The World Bank, Lexus, GE, and Ford. He has a Master's Degree in English Lit and is a comic book geek.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>