What’s In Your Vending Machine?
Remember when vending machines were associated with stale snacks, past-its-prime candy and finicky cash slots? In some cases they still are, but that’s about to change because the $7 billion vending industry is undergoing a major overhaul right now. Many of today’s machines still sell chips and soda, but we’re also seeing a migration toward fresh food options with built-in digital signage technology such as multi-touch screens and gesture controls.
For example, the U.K.-based company Let’s Pizza
world’s first pizza vending machine. In less than three minutes, the machine kneads the dough, layers the toppings and bakes the pizza, dispensing a made-to-order and ready-to-eat lunch to consumers. Sprinkles Cupcakes
also recently debuted the world’s first cupcake ATM in Beverly Hills with several others popping up around the country.
These new, high-tech vending machines not only enable businesses to offer better food and drink options, but they also open the door for new interactive marketing tactics. A great example is a recent cross-promotion by Coke Zero for the new James Bond movie SKYFALL, where a Coke Zero intelligent vending machine
challenges unsuspecting train passengers in the UK on a mission to earn exclusive tickets to the movie. Watch the fun video below.
Coke Zero gives vending customers the chance to win Skyfall movie tickets with unique promotion.
Kraft Foods is taking a different approach by leveraging intelligent vending technology to test new products and target specific consumer demographics. The Kraft Foods DIJI-TASTE delivers a cutting-edge approach to product sampling by using Intel AIM Suite technology to anonymously detect the age bracket of a viewer and offer complimentary samples of TEMPTATIONS by JELL-O desserts to adults who approach.
I’d like to hear from you, what type of intelligent vending machine experience would you like to see in the future? Leave a comment and let me know.