Marcia Hansen

Why An Ultrabook Belongs On Your Holiday Wish List: The Touch Factor

There are lots of great reasons to want an Ultrabook™. Not just because it’s ultra-sleek and ultra-stylish. And not just because it’s got convertible laptop to tablet action, with awesome performance and security built right in. There’s also an ultra-personal, ultra-human reason to want one. We call it the touch factor. .

You hear a lot about ‘touch-enabled technology’ these days. And we’ll no doubt be hearing more and more. Why? Because WE are touch-enabled. It’s how we’re wired—especially at the holidays, with all those relatives to hug. And whether it’s the ultimate touch experience you get with an Ultrabook, or the simple joy you get from embracing a loved one, or petting your dog, the tactile experience is a personal experience. That’s the touch factor. And it’s something we just naturally crave—and even go a little nuts for sometimes.

The Koosh Ball, circa 1988

Kooshy Kooshy Koo Too

One awesome example of the touch factor phenomenon is the Koosh Ball. One of the hottest holiday toys of 1988, with sales in the multi-millions, it was basically a bunch of rubber bands tied together. But people went crazy for it because it was SO fun to touch. And SO fun to launch at your little brother. It was the touch factor in action…and just a tiny, low-tech taste of the highly evolved touch-fun to come later on…in the form of the Ultrabook. Something you never want to launch at anybody. Even your little brother.

Hands-on in the Tactile Dome

hand touching in the dark

The Tactile Dome at San Francisco’s Exploratorium museum is another great example of the touch factor. You crawl inside—and into utter darkness. From there, it’s up to you to feel your way to the end. It’s a very cool experience. And what you learn is, your sense of touch is a pretty effective guide. But with an Ultrabook, you get to use your other senses too. So, y’know…it’s an even cooler experience …one that, as we like to say, makes everything else seem old-fashioned.

Video Games—feline style


Not that long ago, the idea of touch-technology was total sci-fi. Now it’s becoming the norm—getting more common, and more interesting, by the millisecond. Have you ever seen a cat playing touch-enabled Fruit Ninja? It’s likely happening somewhere in the world right now.  So, if you have a cat, be sure to lay-down some ground-rules before you unbox your brand-new Ultrabook. A cat’s paws can be sooo messy!

Touch Makes the World Go ‘Round


If the ultimate touch factor experience is what you’re after, put an Ultrabook on your holiday wish list. It’ll put your content, your friends, your music, your videos, your games, and your photos right there at your fingertips—which is something you’ll quickly grow very accustomed to. Check out this Ultrabook touch video to see what I mean.

Why You Want an Ultrabook with The Touch Factor—Quick Facts

  • Next-gen touch technology means no more carrying around a mouse—actual rodent, or otherwise
  • You are a human being with 10 fingers that yearn to be better utilized
  • Your cat wants to play Fruit Ninja

So, what was your first touch-enabled device? What did it look like?  Was it easy/hard to use? Leave a comment and let us know!


UltrabookTM Convertible

A laptop when you need it, a tablet when you want it1

With the ultra-responsive, ultra-sleek Ultrabook, inspired by Intel, you’ll experience the joy of performance that keeps up with you.

It’s the optimal combination of responsiveness and smart capabilities you want. And with many models now featuring touch screen and convertible designs, the Ultrabook is now more intuitive and flexible than ever.

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Marcia Hansen

About Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

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