Eva Levin

will.i.am and the Ultrabook™ Project: Where in the world is will.i.am?

will.i.am is armed with an super thin, sleek, easy to travel with Ultrabook™ and he’s getting around the world. He started off in Tokyo, went on to Las Vegas for CES and last week was in Mexico City as part of the Ultrabook™ project tour. A tour that has him taking in the sounds and sights of each city and then creating a custom song for each city. Using his technology enables him to be a successful innovator, creator and artist.

And to my fun surprise I found out he made a stop in Scottsdale, Arizona for the Waste Management Phoenix Open Golf Tournament to DJ! Lucky me, I was able to get tickets and watch him DJ the night away. I particularly loved seeing him up on stage and the big screen with his computer based DJ set-up.

In Mexico he visited the Museo Soumaya and toured the art. He attended a wrestling match, Luche Libre where he connected with local famed artist Joan Sebastian, as they took in the fun, colors and costumes of the Luche Libre entertainment.


will.i.am in Mexico

will.i.am in Mexico


I will periodically post on will.i.am and the Ultrabook™ Project tour, but to follow the tour, you can subscribe. Visit the site to view the images, download the song and watch videos.


Join will.i.am on the Ultrabook Project

Part travelogue and part insiders’ guide, the UltrabookProject is a musical journey and a global cultural experience through eyes and ears of hip hop music legend will.i.am.

In 2012, will.i.am began traveling to various cities throughout the world armed with an Ultrabook, exploring, documenting, collaborating with local artists, and ultimately creating original pieces of music inspired by each of the cities he visits.will.i.am has already traveled to Tokyo, Mexico City and Seoul.

The Ultrabook Project site gives you a free music download of each city’s newly created song, lets you read articles about will.i.am’s travels, and you can learn more about the power of creating with an Ultrabook. Also check out the interactive timeline where you can comment and share the Ultrabook Project with your Facebook friends.

See for yourself

Eva Levin

About Eva Levin

Eva Rodriguez Levin has worked at Intel for over 15 years, her passion lies with managing projects, people, the creative side and product launches. She has worked in several different positions including trade show and events, executive speakership program, PR, consumer product marketing, corporate diversity and web marketing. Currently Eva works on the Intel Digital Marketing team managing the consumer campaigns, gaming and managing the editorial calendar for the Inside Scoop blog. Eva holds a Journalism degree from the University of Oregon. In her spare time she likes to root for her University of Oregon Ducks, exercise, cook and enjoy family time.

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