Awesome news this morning from will.i.am and Intel as will.i.am joins Intel as Director of Creative Innovation.
I have to say, I’m excited about what this means for our marketing and creative efforts as we partner with this seven time grammy award winner and front man for the Black-Eyed Peas. He is bound to bring some rocking creative ideas!
I’m trying to get my hands on a video he shot with our production team. In that video will.i.am was very articulate about this partnership and how he composes his music with benefit of his #intel computer. In that clip, he talked briefly about his composing process. When he’s just starting out writing a new song, he will sing a few bars while recording it, then rewind and listen, then record over or more of the song as his creative inspiration flows into the song.
In a post on his blog, will.i.am talked about inspiration. Upon reading what he wrote (see below), it’s even more clear to me why he will be a great partner for Intel.
When you are truly inspired..
incredible things happen…
It sounds like we’re already on the same page, as Intel likes to say, amazing things happen with Intel inside.
More to follow…perhaps, a ringtone with will.i.am fliping the #intel bong.
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