Smart Tech
The Year of the Ultra Thin Laptop — Enter to Win
Posted By onDecember 21, 2010
Every December as the year draws to a close I find myself thinking about the big advancements of the preceding 11 months. Despite working in the technology industry, it never fails to astonish me how much technology advances in such a short period of time.
One example of a technology I’m particularly excited about is the Intel Ultra Thin Core processors. These processors are so fast and efficient that laptops are more responsive, battery life is longer and it measures less than 1 inch thick and weighs up to 2 pounds less than traditional laptops! It’s slim and lightweight design can help you bring your laptop along wherever you go.
To help bring to life just how exciting this technology is, last month we asked some of our fans to create videos showcasing Intel Ultra Thin laptops. It was a tough choice to determine the finalists, but we’ve narrowed it down to these amazing choices:
Ultra Thin Dictionary
Ultra Thin Collision
And now we need your help: Want to tech your halls this holiday season with an Ultra Thin of your own? We’re giving away a Sony Vaio limited edition X series based on the Intel Ultra Thin processors. Just tell us which is your favorite video and be entered to win one of 2010’s hottest gadgets.
There are two chances to win. Here are the rules:
- Watch the two videos embedded in this blog post
- Post a comment below letting us know which video is your favorite and why
- Follow @Intel on Twitter and tweet to @Intel which video is your favorite
- All comments and tweets shared by 11:59 p.m. PT this Wednesday, Dec. 22 will be entered for a chance to win an ultra thin laptop.
- We’ll randomly select a winner on Thursday, Dec. 23
- The complete official rules are below
We look forward to seeing which video you like best!
Intel Ultrathin Sweepstakes OFFICIAL RULES
No purchase necessary to enter
• Timing: Intel Ultrathin Sweepstakes (“Sweepstakes”) begins 8:00 a.m. Pacific Time (“PT”) on December 21, 2010 and ends 11:59 p.m. PT on December 22, 2010 (“Sweepstakes Period”).
• Eligibility: The Sweepstakes is open only to legal residents of the United States, who are 18 years of age or older as of date of entry. Anyone found to use multiple Twitter accounts to enter will be disqualified from participation in this Sweepstakes. Employees and agents of Intel Corporation (“Sponsor”), Ogilvy PR or their promotion agencies, and family members of such employees, are not eligible to enter.
• Conditions of Entry: By entering the Sweepstakes, you agree to be bound by these Official Rules. If entering via Twitter, you also agree to be bound by the Terms of Service for your Twitter account at http://twitter.com/tos and Twitter’s Guidelines for Contests on Twitter at http://help.twitter.com/forums/26810/entries/68877.
• How To Enter: There is no purchase necessary to participate in the Sweepstakes. Two (2) ways to enter, by doing the following after watching the two videos on http://scoop.intel.com:
Via Twitter:
Visit http://twitter.com/intel and “Follow” @intel on Twitter. Tweet @Intel on Twitter and include which video is your favorite from Inside Scoop. You will receive your Sweepstakes entry after your re-tweet on Twitter is received.
Multiple Sweepstakes entries in a single day will not be accepted; we will count only one re-tweet on Twitter per day for purposes of the Sweepstakes (limit one entry per person per day via Twitter). For purposes of this Sweepstakes, a “day” ends at 11:59 p.m. PT.
Via the Inside scoop at http://scoop.intel.com:
Post a comment indicating which of the two videos is your favorite. Limit one entry via this method of entry for the duration of the contest. Comment cannot exceed 100 words and must be in English. Comments deemed inappropriate, lewd or obscene, in Sponsor’s sole discretion will be disqualified. Any Entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory, contains any proper names, third party materials, or otherwise violates or infringes (or may infringe) any copyright, trademark or logo or is otherwise objectionable, will disqualify the entrant. Entry must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion. By submitting an Entry, you hereby grant the Sponsor, its affiliates, subsidiaries, assigns, licensees, and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the entry/comment (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on any websites).
Entries will not be judged. Entries must be received by 11:59 p.m. PT on December 22, 2010.
• Random Drawing: Random Drawing/Winner Notification: The Grand Prize winner will be selected randomly on or about December 23, 2010, from among all eligible entries received. The drawing will be conducted by Ogilvy PR on behalf of Sponsor, whose decisions are final on all matters relating to the Sweepstakes. Odds of winning the prize depend upon the total number of eligible entries received. All federal, state and local laws apply. Prize will be awarded and winner will be notified initially by email or direct message on Twitter (depending on how winner entered). If winner cannot be reached by email or direct message within 3 days of first notification attempt, an alternate winner may be selected and contacted. Potential winner will then be required to execute and return via mail/email, an Affidavit of Eligibility, liability/publicity release (except where prohibited by law) and an assignment of rights within ten (10) days (including weekends) of notification attempt or the prize will be forfeited and alternate potential winner may be selected. Return of prize notification as undeliverable will result in disqualification and an alternate will be selected.
• Grand Prize and Approximate Retail Value (“ARV”): (1) Grand Prize: A Sponsor-selected Intel ultrathin laptop. The ARV of the Grand Prize is $1,184. Prize is nontransferable and no cash substitution is allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value. The Grand Prize is awarded “as is” with no warranty or guarantee, either express or implied, by Sponsor. The ARV of the electronics prize listed is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the prize is awarded or redeemed. If the actual purchase price of an electronics prize is less than the ARV stated herein, the prize winner will NOT be entitled to a check, cash or other form of payment for the price difference. Winner is responsible for all applicable federal, state and local taxes associated with prize.
• Ownership of Tweets/Entries: All tweets/entries become the property of the Sponsor. Entries not completed in accordance with the Official Rules or received after the Sweepstakes closes will not be considered. Indecipherable or incomplete entries will be disregarded. No responsibility is taken for late or misdirected entries or tweets. Entrants’ personal details may be used by Intel Corporation in accordance with their privacy policy at http://www.intel.com/sites/sitewide/en_US/privacy/privacy.htm?iid=ftr+privacy.
• Liability Release: By participating in the Sweepstakes, the entrant agrees that Sponsor, its member companies, advertising and promotional agencies, and all of their respective shareholders, officers, directors, employees and assigns, representatives and agents, will have no liability whatsoever for, and will be held harmless by entrant for, any liability of any kind related to the content of entrant’s tweets, entries on scoop.intel.com, participation on a Twitter account with respect to these Sweepstakes, participation in this Sweepstakes in any way, or acceptance of the prize.• Publicity Release: Acceptance of prize constitutes permission to use winner’s name, likeness, city and state and comment(s) for promotional purposes without further compensation except where prohibited by law.
• Jurisdiction: The Sweepstakes and the Official Rules are governed by the laws of the state of California. In the event of any dispute, entrants submit to exclusive personal jurisdiction in Santa Clara and agree that any dispute shall be brought in the Santa Clara County Circuit Court or the U.S. Federal District Court for the state of California.
• Sponsor: The Sponsor of the Sweepstakes is Intel Corporation, 2200 Mission College Blvd., P.O. Box 58119, Santa Clara, CA 95052-8119. Twitter is not a Sponsor of this Sweepstakes.
• Winner: For winner’s name, send an email with the subject line “Intel Ultrathin Winner’s Name Request”, to: Laura.Landoll@ogilvypr.com. Requests must be received by December 31, 2010.
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Def the second one, Collision. I did NOT see that coming! Lol.
Most definitely the second one … great surprise twist. :-)
I like the first one best- but i thnk it needs to be slowed down a bit for those who read a bit slower. I would have selected the second one, but i didn’t like the car crash at the end…yuck…too much for me.
Great video Ultra Thin Collision, this is the idea of good things…they are good for what were design for…not for everything (eg cross the street)
I liked the Ultra Thin Collision video much better because it has some humor and also made me want to see what kind of computer each would bring in.
I liked the first one better because it told me more about the laptop, however, the second video caught me by surprise.
I liked video 1 more, “Ultra Thin Dictionary” because it’s sleeker and cleaner!
Hard choice, 2 excellent videos, but my favorite is the first one “Ultra Thin Dictionary”. I thought it did the best job promoting the features of the laptop in a fun, eye catching, intelligent manner worthy of the product.
graywolfpack5@yahoo.com
Damn those notebooks look slick! Love how the couple gets crushed at the end like a hum-v rolling through Baghdad on a Sunday afternoon. AWESOMENESS…
I liked the second commercial because it was more of a story. I once took a literature class in college where I used a definition as the opening to my thesis. I got a D on the paper mainly because of how I opened the paper. It scarred me deep and has changed the way I look at definitions and how they should be used in writing and advertisements.
Heh, I particularly liked the end of Ultra Thin Collision so that one gets my vote.
Second video wins with ease. Videos with definitions don’t sell a product, situations do.
I’d have to go with the Dictionary.
I love a funny commercial, but the payoff of the Collision commercial falls a bit flat since it seems a little out of place.
Ultra Thin Dictionary for my vote.
I like the Ultra Thin Dictionary one. It makes more sense than Ultra Thin Collision.
I like the dictionary because it explains alot about technology and the collision commercial was actually a bit dumb!
Ultra Thin Collision
Love this video.
Ultra Thin Collision is the best! It’s hilarious! It’s something that would make me stop and watch. You had me sitting here laughing!!
I love the Dictionary one! Awesome.
I like the ultra thin dictionary video, it gets to the point and the concept is strong showcasing how the laptop has evolved into the thin powerful competing laptops of today.
Out of the 2, I like the first better. It actually says something useful. But, unfortunately it’s really more a process of elimination. The 2nd is just too corny by comparing 20 and 10 year old technology and then showing that even the (users of the) newer stuff can be stupid.
Wow u guys are always great. I like thin dictionary!!
I liked the first one with the dictionary meanings more. Makes me feel like buying one. Or even better, winning one!
The girl in the bar ad is a bit much predictable . The other one is exciting a bit of buzz
I really liked the Ultra Thin Collision! Very playful and had a good story to follow. Not crazy about the “collision” at the end…but still, I liked it much better than the Dictionary version. Too many words to read in that version… I prefer the playful plot of the Collision!
I pick ultrathin collision, it is more entertaining than the definition one.
I enjoyed Ultra Thin Dictionary more!
It just seems to be a lot more “to the point” than the other one…
I like the Ultra Thin Dictionary best, it caught my attention immediately and kept me interested.
I like the Ultra thin dictionary video because it is very detailed to what the computer contains and represents and shows what people are doing at Intel to deliver the latest and most innovative technology. I myself am attracted by the video because I am very specification kind of guy. and the video gives me a base idea of what I can look forward to with the Ultra Thin.
My favorite is Ultra Thin Dictionary because it focuses more on the product. It’s a very sexy, sleek laptop.
I thought the collision video was too cute with the first guy walking in with a big ole desktop computer…..way funny!!!!!
My old PIII HP half dead laptop could be replaced by a nice shiny new ultra thin Intel laptop for school and work. That would make this Christmas the best one yet. And yes, this laptop makes me feel just like the first guy walking in with his desktop and knocks over a cup of coffee, but at least his works haha.
I preferred the Ultra Thin Dictionary video. It gives a basic view of why the Intel Core i5 processors are the best and that transcends platforms as demonstrated by my MacBook Pro with Intel Core i5 inside. It ROCKS !!!!!!!
I really liked the coffee shop commercial. Very funny!
“Ultra Thin Collision” I enjoyed it more than the “Ultra Thin Dictionary” because “Ultra Thin Dictionary” was obnoxious with the definitions and the “Ultra Thin Collision” was funny more people would probably be talking about it or send it to friends.
I like the “Ultra Thin Collision” ad. It has nice humour and more easily realtable, compared to the other very cold ad.
I prefer the first video. The second has that “been there, done that” feel to it, and I’m pretty sure the ending is intended to catch you off guard… it doesn’t.
Ultra Thin Collision
I like the Ultra Thin Dictionary because it is informative and speaks to Intel’s involvement in the product. The commercial may be considered too wordy for most people though. Lots to read…
The Ultra Thin Collision is more memorable and humorous with the crash but does not indicate very much to Intel’s involvement in ultra thin products and does not differentiate Intel from other competitors.
I would pick one depending on the target audience. For a TV Commerical spot would choose Ultra Thin Collision. For a trade show event would choose Ultra Thin Dictionary. Overall preference for the average person would be Ultra Thin Collision.
I love the second video it is funny, tells a story and has un unexpected end…..
I liked the first video because it focused more of the features of the Intel Ultrathin laptop and I enjoyed the music. The music added some drama to the video.
i’d go for the Ultra Thin Dictionary, find it a bit more friendly..
I’ll choose the Ultra Thin Dictionary!!!
I liked the Ultra Thin Collision video best cos it shows that the notebook helps you pick up girls, yet is realistic in not helping you cross the road lol
I enjoyed the Intel Ultra Thin Commercial both because it reminded me of the traditional Intel commercials to which I am accustomed and also because I found it to be informative. The Intel Ultra Thin Collision commercial was interesting and funny and had all the great symptoms of a viral video although I did not find it particularly appealing.
The Intel Ultra Thin Commercial has excellent timing, sleek animations, great 3D typography and is both entertaining and informative while not being too over the edge. I enjoyed the humorous aspect of the Ultra Thin Collision video and the comparison of different sizes of notebooks and how clumsy they can be to handle. Knocking over a cup of coffee is something I think we can all relate to! However, other than the size comparison I got no real feel for the product other than just remembering a catchy video with one heck of a surprise ending.
I prefer the Ultra Thin Dictionary commercial. The Ultra Thin Collision is not funny to me. The punchline is predictable (How many times have we seen that shot of someone walking across the street and getting nailed?), and the setup seems too cliche. Making fun of old tech and people who still use it is overdone. The dictionary spot is sleek and to the point, much more befitting for the product.
I like the Ultra Thin Dictionary video better. The graphics and effects are much more appealing and intriguing. The second video was OK until the end, and then I was disturbed. It was a little inappropriate.
#1 video
At first, I thought I liked the #2 video the most, but at the end… well, I didn’t care for the couple getting hit by the car. If that was left out, I would have liked #2 the most.
I like #1 a lot because it explains clearly what the computer is about… and it was entertaining.
Great videos. I would use an ultra-thin as my enterprise/productivity PC and use my eventual Intel Slate Tablet as my mobile PC that I can take with me on the go.
I would definitely use an Intel Ultra-Thin for my productivity/enterprise actitivies and use my eventual Intel powered slate tablet for my on the go use.
I liked the 2nd video because it’s user friendly and tells a great story (until the accident, that is.)
I like Ultra Thin Collision way better, dont you?
I like the Ultra-Thin collision.
***Ultra Thin Dictionary**** is my favorite video because it starts off like a premiere movie launch! The video slowly unfolds and builds excitement, plus it oozes Intel’s Rock-star charisma. Put simply, Intel unleashes UL’TRA THIN technology!
The Ultra Thin Dictionary is the right ad for you. The other one is kind of gruesome
I like the 2nd video the best. Super funny especially at the end.
I like the “Ultra Thin Dictionary” video. This video sent a direct message about Intel Technology in today gadget world.
INTEL utra-thin collision is so good it the best add i have watched all year.
I liked the first one more, but it doesn’t feel like an Intel advertisement (feels more like a droid one). I liked the first two guys in the second advertisement, but did not like the third guy and getting hit by a car was a stupid gimmick.
My thoughts are the ultra thin dictionary commercial best portrayed the image of the new Intel computer. What was cool is you normally think of a dictionary being bulky and heavy but the computer changes that. Also by showing off the different words then the images of the computer potential buyers feel like they know the product. Before even seeing the laptop I envisioned something that was thin sleek and all around just a work of art
first video…. simple and to the point…
what does a bar have to do with a laptop?
I liked the Ultra Thin Collision best, because it communicated the message without language, and anyone could understand without speaking any one language. And I like funny endings.
I like the second one
There is a laptop(I like), he got the girl (I like) and he got run over because he did not look before crossing road( I like)
Ultra Thin Collision
got to say the end did it for me :D
I think the 1st one is the best, it loks high tech and modern and show it as it is.
the second one doesnt even come close to it, trying to hard on the second.
I definately like the collision video better. It keeps your interest the whole time, and it’s funny and takes you by surprise. The other one I lost interest in and looked away from eventually.
I like the video ‘Ultra Thin Dictionary’ as it was more informative about laptop itself.
The music was better.
The the art and style was also to my liking.
I liked the Ultra Thin Dictionary commercial. It has the Intel theme and the colors are signifying that. The concept is very innovative and the ad looks crisp and sharp just like the Ultra thin laptop! This ad makes a person wanna purchase the laptop as it is very attractive.
Thanks.
The first video is way better than the second one.
Now give me a free computer.
I love the Ultra Thin Dictionary video, its like watching a promo for a super hero movie, if only laptops had super hero’s inside, then Intel would come close to being one.
I liked the coffee shop one because the ending was so unexpected!
I love the Ultra Thin Dictionary version!! Makes me wish I had one!! :)
I love the Ultra Thin Dictionary version better as it is straight forward explaining everything about the laptop. The sleek design is very appealing and after watching this video, it made me want to look for a new one to replace the one i am using as it makes mine look like a brick
“Ultra Thin Dictionary” is without a doubt my favorite video. Its bold, firm, and get the point across that Intel is the leader in the Industry.
I like the ultra thin dictionary video. It is more dynamic, and gives you a better idea of what the laptop looks like. There wasn’t enough visuals for me in the Collision video.
Ultra Thin Collision is hilarious!! That is my favorite!
It effectively showcases the evolution of portable computing and throws a bit of humor in with it.
Ultra Thin Collision is my favorite video because it made me laugh.
“Ultra Thin Collision” was my favorite video because the other one was kind of dry.
I prefer the Ultra Thin Collision video, even though that happened to me in the past (both parts!). ;) Thanks!
I liked way more the Ultra Think Collision, is more colorful and funny… i show it to all my friends and they love it…
what else i can say….
The collision one is so much better.
I like the Intel Ultra Thin Collision video best because it is more entertaining than the Intel Ultra Thin Dictionary video.
Definitely the second one. Its got ‘esprit’ which the first one lacks.
The Ultra Thin Dictionary, I’m a technical kind of guy and when the information is laid out i can fully understand what is being advertised.
I love the Ultra thin commercial it allows the consumer to check the computers features and the computers actual thinness and it actually educates consumers that there is something as thin as the apple mac book air in windows form which is what cough my attention.
My vote is on the first one! :)
I have to say the first one if my favorite. Despite the surprise at the end of the second one, and the bits of humor, I still think the first one would really sell the product.
The Ultra Collision commercial gets my vote because it is gripping from the moment it begins to the end. It has a human touch that the other commercial lacks and a sense of twisted humor that a lot of folks can relate to. Kudos to Intel for a winning commercial!
I like the Ultra Thin Collision movie.It has characters that you can relate to. And in a funny way it tells that it is the best item for computing tasks!
The first one was cool but really didn’t have a good plot to it… just a bunch of features. The second one had a plot and showed the evolution of “laptops” the first one wasn’t really a Laptop. I don’t understand why you would put in an iPhone into the commercial. The first one would be good for a quick advertisement but the second on would really get allot of people into it and thinking “whats going to happen next,” For the above reasons I would pick the collision commercial.
Video #1 was my favorite. Very clean and sleak, just like the laptop itself.
Well, I liked the first one..
Its simple and self explanatory…
It shows how beautifully Intel chooses the names for its products.
About Second one…It’s too flashy or showy and Intel as a tech giant doesn’t need that…
As I said 1st one is itself self explanatory about the product…Gone are those days, when a girl(bartender) is impressed by slim laptops…:D
Definitely 1st one…
collision is better
“Ultra Thin Collision” was my favorite video because of the surprise ending!
Thanks.
Ultra Thin Commercial. Thought I was going for the Collision until “it” happened; just too disturbing.
Definitely the first one, “Ultra Thin Dictionary”. It actually made me feel like the product was epic — rather than the other one made me feel like it was just another commercial.
The first video. I like them both, but the first one makes me want the laptop more.
I like the Ultra Thin Collision movie it is much more into the peoples mind and relates super well. And it looks to be a great multitasking computer!
I like the 1st one
What can i say both Intel chip inside so its good!
Ultra Thin Collision
Would you actually put that on tv?
The other video wasnt very good.
Ultra Thin Dictionary is my favorite. It shows off the amazing form factor and builds up excitement towards the finale. Sounds like the music from the Inception trailer. The second one is not appropriate for general audiences.
Ultra Thin Collision…because the ending was hilarious!
I am sorry but the first one called Ultra Thin Dictionary has it hands down to win. The first video gave me so much information, as far as what I look for in a laptop. I saw no humor or info in the second video that would make me want me want to go to the computer store to check it out. In fact the accident at the end of Ultra Thin Collision says to me it is not something I want to die for. Just plain old bad advertising. So Ultra Thin Dictionary you have my vote. Best of luck to you.
The Ultra Thin Collision commercial is the best advertisement of the two. As far as advertisements go, people want something simple, entertaining, and with a tolerable amount of shock value. Things that require less thought (ie watching rather than reading) tend to receive more attention from the general public, giving the Collision commercial a clear advantage over the Dictionary commercial.
Ultra Thin Laptop, i like the Ultra Thin Dictionary video because it had more info about the laptop and it got my interest about it the other one was boring and not to the point and it didn’t say to much about the laptop.
I like the Ultra Thin Dictionary video because it seems like it actually tells me something about the laptop other than its thin.
I liked the Ultra Thin Collision one better. The first one dragged on a bit and the second one humanized the situation.
1st video. It describes the ultra thin lap top features and the tune is catchy with a ” like an z toon movie background score ” !!!
Cheers
C
Liked the first one best, but it was a little hard to pay attention to for how fast the words were being shown… maybe instead of the words appearing out of nowhere, they are already there and dramatically light up on beat or maybe a ray of light illuminates the words…
Ultra Thin Dictionary is going to get my vote.
I prefer the dictionary video as I felt it better promoted the product. I jumped off my seat with the collision video and hate to say it but I think it is horrifying. Not to be the party pooper but so many people are hurt seriously or killed in the world by collisions with motorvehicles that I think you will have a large audiance left with a really bad feeling from this video. I know some will love it but it could turn out to be a campaign nightmare.
I love the “Ultra Thin Collision” video!
The second one kept my attention and truly startled me at the end! Great creativity!
I like the first one; the Ultra Thin Dictionary. It’s cool, sleek, and modern.
Ultra Thin Collision. Now that is the way to end a video
The second one has more humor, also would relate to most people. Except the getting hit by the car thing.
The Ultra Thin Dictionary commercial is…
Smart-With promotion through definition
Sleek-Without an overwhelming voice over listing features and functionality
Simple-With clear product views
Sexy-Without using any lipstick
Ultra Thin Collision definitely. Held my attention and had an interesting twist at the end.
I like the first video better out of the two. The second one was just too corny.
I like the first video “Ultra Thin Dictionary”. It’s a very informative commercial when compared to the second video. The video focuses on the main strong point of the laptop, which is ultra thin and gives viewers detailed definitions. The second video has a brutal ending which some may find amusing, but I personally do not.
ultra thin dictionary held my attention more than the other.
I personally liked the second one, Ultra Thin Collision. The first one I had a hard time keeping up with all the text.
I like the first one better because it speaks to what the product really is all about and gives me the specifics inthe short time frameof the commercial. Futuristic and techie – liked it!
Like the second one. Holds your interest through the entire video better than the first..
The second commercial is far better story telling, but the first has more useful information. I’d take bits and pieces of both by adding some detail to the second (coffeeshop) ad and go with that.
(From my core i3 probook 4320s, HP.)
Hard to read the font on No. 1, video 2 was better and funny!
I like the first video best because it is a much more informative and inovative comercial. I was liking the second until the people got hit by a car.
I liked the second video
The collison is way better if it’s only for the humoristic look
Both of these commercials are certainly opposite from one another. The first one is basic, to the point and informative without distractions. The second video puts a story with it, showing its slim features and might be geared a little more towards the “younger crowd” with a little bit of humor. It was kind of shocking to see that couple get hit by a car though. With that said, having to choose between the both I would have to choose the first one. It really gives you more information, straight and to the point.
I liked Ultra Thin Dictionary more, but will likely remember the second one better….
While I did enjoy the second one, I really liked the first one the best. It just gave off that sexy feel to the laptop. After the english lesson and the laptop showed up, I said, “Whoa!”. And all I could think of was sending the video to my friend who is a big mac lover and telling him to eat it :P
I like the ultra thin collision because this one had a sense of humor!
Ultra thin Collision. Even though the “collision” ending has been used too often, the progression of the size of computers in the beginning was cute and made the point of being “ultra thin”. On a practical basis, its unlikely that most TV viewers will pay attention to reading the first ad during a typical commercial break.
ultra thin dictionary was more informative, but I’m definitely drawn to more of a story- the thin collision- one where people are interacting with the laptop, and you see the relationship there. my favorite is the collision- it seems enticing, a little seductive, and clearly workable. very successful! I want one!
I need the extra humor in my day – the second one gets my vote.
I like the Ultra Thin Dictionary video better. It informs me the benefits of using the Intel thin processor.
I liked the first one…although i didn’t at first…to many words. I didn’t like the ending of the 2nd one and the girl was kinda goofy looking. So I have to go with the first commercial.
I liked the first one due to the sophistication of the technology.
The “Intel Ultra Thin Collision” video is the best. It’s catchy, funny & very relatable. It’s pulls you in & keeps you interested all the way through. It’s very well done & startling in the end.
The first one has a lot of good info but most people don’t take the time to read what is on a screen. You need to catch the audience right away to keep them. Unfortunately the first video isn’t going to do that.
Collision is my favorite–I like the unexpected, dark humor.
The first video is my favorite because it starts off like a premiere movie launch! The video slowly unfolds and builds excitement, plus it oozes Intel’s Rock-star charisma. Put simply, Intel DEFINES Ultra Thin technology!
I liked the first one better, the audio was catchy and the info presented in the first one told more about the product. The second commercial played on worn out themes and equipment and the ending was a bit much.
i liked the 2nd one…not sure about the car crash though!! ..it was a little too much!!
Maybe a near miss would be nice!!
I would have to go with the first video most certainly!
My favorite was Ultra Thin Collision
I liked the first due to the cool intro and the dramatic music and finally showing the thin laptop ;-)
I prefer the second video – it’s more approachable and uses humor to get the point across. I do, however, find the ending, with the two people getting run over, a little extreme.
The first video is too cold/sterile. It’s not like an ultra thin laptop is something brand new in the marketplace, yet that’s what the video is trying to portray with the drama. I also don’t like to have to read while I’m watching a commercial.
julie_reuter92 at yahoo dot com
I think the second one is attention-grabbing, but I liked the first one best.
I loved the 2nd one! —less READING, more entertaining and I loved the element of surprise!
i liked the 1st video it showed you more laptop
the second video showed things that it is not (can’t remember the last time i saw a one piece desk top that big) I vote for the first video
My vote is for the 2nd video. The uncertainity and unpredictability of it makes it fun and interesting!
Ultra Thin Collision. More entertaining and memorable than the first one.
Like the first one better – good visuals for laptop.
Thge first video is better coz.. it tells whats in those laptops.. whereas the second one is for those who dont know about the laptops as a whole..
I liked number 2 video. with that big old computer. lol. and guy with thin laptop gets girl. scared me when they got run over though. hehe #intelthin
my favorite video is the Intel Ultra Thin Collision because it gets your attention
I like the first one. It lets you know more about the computer. The end of the second did get your attention though!
I think the second one was much more suited for the laptops commercial. It really makes you want that new sleep and efficient laptop, unlike commercial #2.
it was also epic as FCK!
Ultra Thin Collision!!! funny commercials stay in mind. the story is brilliant.
The first one is too wordy and people will forget it after the advertisement is over. The second one is definitely much better because it is obvious to everyone that a ultra thin notebook is better than the others. People will certainly remember the second one.
i really like the Ultra Thin Collision it so funny and really makes the laptop stand out.
I liked the first video, Ultra Thin Dictionary, the best. It conveyed more info about the actual laptop. The 2nd video was a little too jarring for me at the end. lisacarr7 ataol dot com
Definitely the second one. Computers are used SO MUCH for social networking and this was a great example. However, they can’t do everything for you..like help you cross a road!!!!! lol
I absolutely prefer the second one with mr nice guy and that waitress!
I liked second adv cause it’s funny. Btw, it would be nice to receive laptop from intel as a birthday present(I was born on 22.12 ^_^)
The first video did not show enough of the laptop explained to high heaven — the explainations of the words was taking away from the laptop itself—- the second one was better — funny but the ending was not nice– the laptop looks great and i would love to have it
I liked the second. The ending is different!
I like the first one. It’s intelligent, informative and I love the music and sound effects – really gets your attention!
The first one is best to me – the second ending was too bizarre for me.
DEFINITELY the first one – I love the music, the word choices and definition and the overall feel. The second one’s okay…didn’t like the actual collision part so much…
Love the first one…
I liked the first one best. The second one was good until the crash. That was unsettling.
The first one was best because it showed more about the laptop. The second one is funny but doesn’t really show much about the laptop other then it is thin.
I liked the Ultra Thin Collision.
I liked the second one: Ultra This Collision–funny initially then sort of shocking at the end.
I prefer the second video. It is more funny and original! I love to see also some old PCs too… it remembers me my first experiences with computers…
The second one. That one at least is funny.
I like the second spot better (Ultra Thin Collision). Gets the point across but also brings the humor. Those are the kind of commercials that get my attention. I did also like the first commercial as well but the Collision wins by three hairs ;). Following and tweeted as well (@zanvia).
The Fist Video Will sell..
The first one… Ultra Thin Dictionary. It had a lot of information. I thought the second one was just stupid.
Definitely preferred the first one. The second one’s ending seemed very non sequitor and I didn’t identify with the characters. The second was more informative.
I like the Intel Ultra Thin Commercial better. The Ultra Thin Collision was great right until the collision; it was a bit too extraneous. The commercial is trying to squeeze in another punch line within the last 3 seconds or might just offend some people with shock.
I liked the Ultra Thin Dictionary video. It was simple, clean, to the point while being informative as well..The second commercial focused to much on the couple and not the device :/
i like the first video which s good than the second.would love to get one of those culv notebook.
I vote for the first one.
The first one totally rocks, although the second one is good, too… But I’d go with the first one.
The first one is definitely classy!
Number one, for sure. The second one’s just not my speed…
I liked the Ultra Thin Dictionary video,especially the sound.It made its point.
I prefer the first one because it was more informative about the actual laptop. Still the 2nd video is great and has potential to be more popular with a wider audience. :)
The second one. Getting hit by the car was very unexpected.
Depends on the usage. For a TV commercial the first. For something on the web, the second by far. The crash at the end is totally unexpected and will make the video go viral. Had these been two “corporate” videos I wouldn’t bother commenting, now I’ve commented, tweeted, and followed @Intel.
Hands down with out a doubt the second one. Loved it!
I liked the commercial Ultra Thin Collision – those old clunkers were hilarious! The handsome guy with the cool ultra thin notebook was obvious, but the collision was also funny.
I liked the second one. The crash made an impression.
Did the kids getting hit mean my CORE was totaled because I wasn’t paying attention? I think so. Being in the know is best and watching out what is coming at you, either from the front or in this case the side.
Ultra thin dictionary was flashy but didn’t captivate my attention at all. On the other hand, Collision got my attention and held it throughout the video. I really like how it was in a location (coffee shop) where a laptop would primarily be used in.
I loved the second one. I’m a sucker for a surprise ending!
I liked Ultra Thin Dictionary best. It was clean and clear.
I like the Ultra Thin Collision the best. It focuses the attention on how thin the laptop is. At the same time, it is entertaining, so I probably wouldn’t mute this commercial on TV.
The first one was way intense and had my attention the whole time. I feel this video is the best!
The first one didn’t hold my attention , the second was fun , flirty and just held my attention . The ending was certainly not expected .
I like 1st one… its clear and beautifull. Stylish… lovely :)
2nd is ok too… it shows evolution of PC, but @same time… i didnt get it – whats the meaning of crash @end?
I like the first a whole lot better. Hated the second especially the end!
I like the The collision one—funny–not sure about the ending.
Liked elements of both, but would choose #2 overall.
The first one is my choice since it was direct and to the point – that is what I like in advertising.
I liked the second one better. I find most commercials boring, the only ones I like are the funny or interesting ones. @AnnickVer
Ultra thin collision hands down. It was much better than the other.
Tiffany
I liked the second one best: Ultra Thin Collision. Thin is In and it had that O Henry type of twist ending that caught you by surprise. It held my interest because I wanted to see the story behind the characters.
I preferred the first video. I’m a former English major and a dictionary geek, so the definitions lit me right up.
Thanks for a generous giveaway!
The second one–what an ending! Scared me!
The Ultra Thin was very good.
I like Ultra Thin Dictionary. Easier to understand
i liked the firstone the best.the second video was not as good
I like the first one Ultra Thin Dictionary because it just makes most sense shows what its about and focuses on the sleek thin sony vaio and what intel does for it.
Very nice love it
@chrissiemz tweeting
Ultra Thin Collision, hands down!
I loved the Ultra Thin Dictionary video.
the collision one was the best because it just reminds me of some nice short funny movie
I love the second video ultra thin collison was shocked at the end I laughed but love the big computer then when the hottie walked in with the laptop haha love it!!!
2nd one wins for Sure.. almost caught me with the 1st but no way the 2nd won’t be a legendary commercial!
I like the first video because it gets to the point in a clean crisp refreshing sort of way. I found the visual part clear and stylish, yet not overdone. It made me want to go out a buy Intel products.
liked the commercial Ultra Thin Collision – those old clunkers were hilarious! The handsome guy with the cool ultra thin notebook was obvious, but the collision was also funny
I liked the beginning of the 2nd one but was put-off by the happy couple getting plowed into by a speeding vehicle. The music in the 1st one was so over dramatic but it was informative.I honestly didn’t care for either but if I had to chose I’d go with the 1st one.
i liked the second one made me smile and but the first one was better to the point sometimes less is better when advertising a product
The 1st video “Intel Utra Thin Commercial” gets my vote because it really gives a nice view of the laptop, such sleek sexiness, my god it is like Geek Porn:)
Ultra Thin Collision because it makes me laugh. There are a zillion laptop commercials that show me why I need to buy them. This one gets my attention and amuses me causing me to look closer and want to investigate more.
Ultra Thin Collision is my fave!
sewingmema1720@yahoo.com
I like the Ultra Thin Dictionary one better. While the 2nd one was cute, until they inexplicably got hit by a car at the end, the first one was much more professional and something you might actually see on TV. I thought it was well thought out and very well made.
Intel Ultra Thin Collision is my favorite because I didn’t have to read to watch the commercial. I”m pretty lazy when it comes to entertainment and although I liked the other video, I liked the Thin Collision video more. :-D
I liked Ultra Thin Collision-it got the message across with a bang
I like the first video the best. And I follow you on twitter and Retweeted for you. http://twitter.com/#!/MityDad/statuses/20882335486443521
I also follow you. Nice, thank you!
Ultra Thin Collision was the best it sells the sizzle not the bacon, a nice cool twist at the end and made me more interested in the laptop and wanting to know more.
Thanks
x
I like the 2nd video because I love the characters and the hint of romance!
I like the first video – the Intel Ultra Thin Commercial, the info is good and it is interesting. The second video is good in pointing out the obvious difference in size & convenience of computers, but the collision scene – no-no.
I liked the ultra thin collision video the best, mainly because it had humor, but also because I can remember when computers were big and bulky and not the wonderfully slim laptops and netbooks that are now awailable
I prefer the second one for sure. The first one, I am usually doing 10 other things while watching tv, ( I have kids, lol ), i don’t have time to read commercials. The second one, whether you are fan of the collision or not, it is going to get your attention, and you will remember it for sure!!! And let’s be honest, it made me laugh. lol
I like the Ultra Thin Dictionary video better because it gives more information related to the laptop.
The second video has the better look and the soundtrack seems more fitting to the idea of “ulta thin notebooks” I’m pulling for Intel to pull this one off.
I so much like the Ultra Thin Collision bcos it is very funny and it makes the laptop unique.